Today we’d like to introduce you to Ekaterina Novak.
Ekaterina, we appreciate you taking the time to share your story with us today. Where does your story begin?
Three years ago, when I moved to the United States, I was surprised to see how empty and impersonal the floral market here felt. Coming from Europe, where flowers are an essential part of daily aesthetics and emotional expression, I wanted to bring that sense of effortless elegance and refinement to the U.S.
That’s how BLÜM was born — in the heart of Brickell, Miami. From the very beginning, our vision was clear: to create premium, timeless bouquets that combine modern simplicity with European sophistication. Every morning we receive fresh flower deliveries, handpicked for quality and beauty, because we believe that perfection is built from details.
BLÜM is not just about flowers — it’s about an aesthetic philosophy. Our arrangements are minimalist yet emotional, elegant yet approachable. Even our logo, with the distinctive “Ü,” reflects that Scandinavian-inspired touch — simple, clean, but filled with character.
Today, BLÜM has become a small symbol of refined taste and modern femininity. We’re proud to bring a bit of European chic to Miami’s vibrant landscape, one bouquet at a time.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Overall, the journey has been quite smooth, but one of our biggest challenges has been introducing Americans to the kind of understated, elegant floral style that so many women dream of.
In the U.S., Pinterest is full of inspiration boards — women share photos of the bouquets they’d love to receive — yet in reality, many men still choose the same traditional red roses and baby’s breath. Our mission has become not just to sell flowers, but to help men understand the feminine perspective — that beauty often lies in simplicity, harmony, and thoughtful design.
We’re slowly changing that perception, bouquet by bouquet, teaching that elegance doesn’t have to be extravagant — it just has to feel sincere.
As you know, we’re big fans of BLÜM. For our readers who might not be as familiar what can you tell them about the brand?
BLÜM is a premium floral studio based in the heart of Brickell, Miami. We specialize in creating elegant, minimalist flower arrangements that combine European sophistication with modern simplicity. Every bouquet is made with freshly imported flowers — we receive our deliveries daily to ensure the highest quality and freshness.
At BLÜM, we believe flowers should reflect emotion and style. Our brand aesthetic is inspired by Scandinavian design — clean lines, soft tones, and an effortless sense of beauty. What sets us apart is our attention to detail and the philosophy behind every creation: elegance should feel natural, not excessive.
We work with private clients, luxury events, and corporate installations, always focusing on aesthetic harmony and emotional connection. BLÜM isn’t just about flowers — it’s about creating experiences that feel personal, refined, and timeless.
What would you say have been one of the most important lessons you’ve learned?
I’d just like to say that BLÜM was created with love — not only for flowers, but for the people who receive them. We believe that a bouquet can change the mood of a day, inspire emotions, and remind someone that beauty still exists in small things.
Our goal is to make Miami a little more elegant, one flower at a time.
Pricing:
- Signature Bouquets — from $95
- Luxury Hat Box Arrangements — from $180
- Event & Wedding Floral Design — starting at $1,200
- Corporate Weekly Subscriptions — from $250 / week
- Same-Day Delivery in Miami — available for all orders placed before 3 PM
Contact Info:
- Website: https://blum-flowers.com
Image Credits
Image Credits: BLÜM Miami
