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Hidden Gems: Meet Amanda Timonere of Zenful Mamas

Today we’d like to introduce you to Amanda Timonere.

Hi Amanda, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I didn’t accidentally end up in behavioral health. I was called into it.

From early on in my career, I consistently found myself in leadership roles. Not because I was chasing titles, but because I’ve always been deeply attuned to people, how they function, how they struggle, and what helps them grow. I entered the behavioral health space with a clear sense that this was meaningful work. Over time, that calling evolved into executive leadership. I eventually became the Chief Clinical Officer of a multi-state behavioral health organization, overseeing clinical programs across several facilities and serving as the only woman on the executive team.

On paper, it looked like success. I had worked hard for that seat at the table. I led teams, navigated audits, built systems, and supported clinical directors across states. I was respected. I was decisive. I was “the one who could handle it.”

And I did handle it.

But leadership at that level also became one of my greatest personal development experiences. Not just because I’m a therapist but because I was forced to confront myself. My leadership style. My boundaries. My identity. My nervous system. I did deep work to understand how I show up under pressure, how I support teams without over-functioning, and how to lead with both clarity and compassion.

Then I became a mother in 2022.

Motherhood didn’t immediately derail my career in fact, I held it together remarkably well. From the outside, I looked strong and organized. People would say, “How do you do it all?” and I wore that as a badge of honor.

What I didn’t realize at the time was that “doing it all” had become a protective strategy. My nervous system was constantly braced. Self-care was theoretical. My world became work and children and somewhere in that equation, my own body and identity started to disappear.

When I had my second son in 2024, the unraveling became impossible to ignore. The titles that once felt hard-earned started to feel hollow. I began asking harder questions: Who am I without the role? Who am I when the performance stops? What actually matters?

That period didn’t break me, it clarified me.

I started shedding expectations that were never mine to carry. I began doing deeper internal work around identity, power, and worth not as a clinician, but as a woman. And something shifted. Life felt lighter. My leadership became more embodied. My standards became clearer. My boundaries became non-negotiable.

That transformation is what led me to create Zenful Mamas and expand the work I now do through Zenful Collective. I realized that high-functioning women especially mothers often don’t think anything is “wrong.” We’re capable. We’re competent. We’re performing at a high level. But inside, there can be identity destabilization, nervous system exhaustion, and quiet resentment building beneath the surface.

I now hold space for women navigating those identity shifts particularly in pregnancy, postpartum, and leadership. My work centers around helping them interrupt inherited patterns, regulate their nervous systems, and redefine leadership not as performance, but as embodiment.

My journey from C-suite executive to founder wasn’t a rejection of leadership. It was a refinement of it.

And today, I lead differently from a place that is far more honest, regulated, and aligned.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, it has not been a smooth road.

The hardest part wasn’t the responsibility or the pressure. I’ve always been capable of handling pressure. The hardest part was the identity shifts that came with growth and being willing to acknowledge them instead of overriding them.

Most of us are operating from a narrative we didn’t consciously choose. We internalize messages about what success should look like, how a strong woman behaves, what leadership means, what motherhood should feel like. Achievement becomes intertwined with worth. So when your internal world begins to shift when what once felt aspirational starts to feel misaligned — it can feel disorienting, even shame-inducing.

I had built a life that looked successful by every external measure. Executive leadership. Influence. Authority. Respect. I was the only woman at the executive table. I carried that with pride.

But internally, something was changing especially after becoming a mother. And that was terrifying, because I didn’t have a template for what it meant to evolve beyond the identity I had worked so hard to build.

The real struggle wasn’t burnout. It was grief.

Grieving the version of myself who believed she had to prove her value through performance. Grieving the adrenaline of being “the strong one.” Grieving the external validation that comes with high achievement.

It’s easy to say, “Don’t care what people think.” It’s much harder to untangle your nervous system from years of conditioning that equates approval with safety.

For me, the deeper work was somatic. It was noticing when my body tightened before saying yes. It was recognizing resentment not as pettiness, but as a boundary violation. It was understanding that over-functioning is often a trauma response dressed up as ambition.

I also had to confront my own relationship with power. As a woman in executive leadership, especially in male-dominated environments, you learn how to adapt. You learn how to be decisive without being “too much,” nurturing without being dismissed, strong without being threatening. That constant calibration takes a toll.

There were moments where I realized I had mastered the system but I hadn’t fully mastered alignment.

That required real work. Therapy. EMDR. Inner child work. Breathwork. Sitting in discomfort without immediately solving it. Letting myself be seen in seasons where I didn’t feel powerful. Allowing feedback to refine me instead of defend against it.

The struggle was letting go of the illusion that strength means endurance at all costs.

What I’ve come to understand is that identity evolution isn’t a crisis it’s an initiation. But it requires courage to surrender the image of who you’ve been in order to step into who you’re becoming.

That has been the most confronting and the most transformative part of my journey.

Alright, so let’s switch gears a bit and talk business. What should we know?
Zenful Mamas™ was born from lived experience but it is grounded in clinical depth, nervous system science, and identity work.

It is designed for high-functioning women navigating pregnancy, postpartum, and early motherhood who feel an internal shift they can’t quite articulate. From the outside, they appear capable, organized, and strong. Internally, their identity is recalibrating.

I specialize in identity reconstruction during matrescence the psychological, emotional, and physiological transition into motherhood. Many of the women I work with are not in crisis. They’ve often done therapy before. They are intelligent, self-aware, and successful. What they are experiencing isn’t dysfunction — it’s transformation. And transformation, without language or support, can feel destabilizing.

Zenful Mamas focuses on:
• Nervous system regulation and emotional resilience
• Conscious interruption of generational patterns
• Rebuilding self-trust during identity shifts
• Integrating ambition, attachment, power, and presence

What sets this work apart is that it goes beyond symptom management. We examine the underlying narratives shaping how women mother, lead, relate, and respond under pressure. I help women understand not just what they’re feeling, but why.

My background uniquely informs this space. As a licensed mental health clinician and former C-suite executive, I understand high performance environments and the invisible pressures women carry within them. I know what it feels like to excel externally while privately questioning alignment. I bring both clinical rigor and lived experience into the work.

Brand-wise, I am most proud that Zenful Mamas™ is both structured and deeply human. It is not about striving for perfection or “bouncing back.” It is about integration. It is about helping women lead in their homes and in their lives from embodiment rather than performance.

What I want readers to understand is this: identity shifts are not breakdowns. They are initiations. And when supported intentionally, they become some of the most powerful seasons of growth a woman will ever experience.

Are there any books, apps, podcasts or blogs that help you do your best?
I’m selective about what I consume. At this point in my life, I’m less interested in productivity hacks and more interested in depth identity, nervous system regulation, leadership psychology, and embodiment.

I gravitate toward voices who explore growth in a nuanced way. I appreciate Dr. Becky Kennedy’s work around conscious parenting and emotional regulation. I’ve found Esther Perel’s conversations on relational dynamics and power insightful, especially as they relate to identity within partnership and leadership. I also value long-form podcast conversations shows like The Diary of a CEO or On Purpose where the dialogue goes beyond surface advice and into the psychology behind behavior and ambition.

Practically, I use Insight Timer for meditation and breathwork, and I journal consistently. Writing has been one of the most clarifying tools in my own identity evolution.

But truthfully, the most impactful “resources” in my life haven’t been apps they’ve been lived spaces. Therapy. EMDR. Mentorship. Executive leadership rooms. Motherhood. Those experiences have refined me far more than passive consumption ever could.

I believe growth isn’t about collecting information it’s about integrating what challenges you.

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