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Hidden Gems: Meet Alana Weinshel of Wine Warehouse

Today we’d like to introduce you to Alana Weinshel.

Hi Alana, thanks for joining us today. We’d love for you to start by introducing yourself.
Eight years ago, I was working in the retail industry in New York City. At the start, I navigated multiple internships at well-known fashion houses before I was hired full-time at Bergdorf Goodman in the e-commerce and selling services department. It was there that I learned the inner workings of what it takes to grow and manage a top-tier department store.

I left for my next adventure where I worked in sales at Oscar de la Renta Furs; a furrier that made garments for their own brand and multiple fashion houses. I picked up my knack for sales and my love for communicating with people who I met along the way.

From there, I was hired at Skip Hop – a leading baby toy manufacturer – and worked my way up to account manager. I managed multi-million-dollar accounts, selling to large boutiques and big box department stores across the US and Canada. During my tenure at Skip Hop, I honed my collection curation skills and built many strong business relationships that were integral to the success of my team.

And then, the pandemic hit. This served as a turning point for me as I was able to reflect on how to reach the fulfillment in my career I always strived for. One of my lifelong goals had always been to start my own company and that’s just what I did. After nearly two years of research and development, I made the plunge, moved to South Florida, and launched Wine Warehouse.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
If someone tells you starting their business was a smooth, seamless process…I want to meet them and learn their secret. Flushing out the Wine Warehouse concept took a lot of guesswork, trial and error, and trust in my gut. From beverages licenses to food permits to building an e-commerce website and getting it running, I was working longer hours and more days than I ever had before. And then there was inventory, storage, shipping, marketing…my to-do list was endless. Despite all of this, I am so appreciative for all the ups and downs that come with an entrepreneurial journey. My main focus is customer satisfaction and community engagement. I firmly believe that the growing pains of my small budding business will bear fruit.

Thanks – so what else should our readers know about Wine Warehouse?
Wine Warehouse is the first kosher wine store and showroom in South Florida. Our aim is to provide concierge service with the availability to speak to an expert wine specialist offer free local delivery and free nationwide shipping. Based in Hallandale Beach, we have selected hundreds of excellent kosher wine varieties. Wine Warehouse provides wine lovers a way to purchase high-quality, award-winning kosher wine via a seamless order process that delivers right to their doorstep. Our mission is to shake up the traditional kosher wine market by honoring its heritage and educating consumers about its quality while also modernizing the buying experience. Whether you know nothing about kosher wine or are a wine connoisseur, we’re helping our customers discover wines they will love.

What does success mean to you?
There is no linear achievement for success. To me, success is turning my lifelong aspirations into goals and achieving them. It is overcoming obstacles, both small and large. It is how the Wine Warehouse team works together to fulfill our mission. And for us to bring joy to our new community through a tasty Cabernet…that would be the cherry on top.


  • We offer free local same-day delivery with an order minimum (details on site).

  • We offer free nationwide shipping on cases.

Contact Info:

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Sponsored Shoutout:

Shannon Harvey is an amazing local web series creator and attorney and her unique show, Legal Fox TV™ is making waves in the media and creator space and winning many awards. You can check it out on the YouTube channel, Legal Fox TV or on her website at

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