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Gift Guide: Roman Nielavitzky of Lazaro Highlights their Top Product

Today we’re excited to be connecting with Roman Nielavitzky again. We’re excited to feature one of their products in our gift guide – learn more below and we encourage you to use your gift budget to support small businesses & creatives whenever possible.

Roman, so thrilled to have you joining us again, this time to talk all about products and so let’s jump right in. Please give our audience some background on the product side.
Timeless leather bags for women, handcrafted in the best quality Argentinian leather. With traditional methods of craftsmanship. Since 1948.

Getting a quality timeless leather bag at an affordable price, without premiums as it comes straight from our factory in Buenos Aires, Argentina.

Leather bags for women, handcrafted in Buenos Aires, Argentina, since 1948. One of the most known brands in Argentina, now online in the United States. Quality tested to simulate 20 years of use

SUSTAINABLE and Modern, Yet Steeped in TRADITION: Leather makes a sustainable contribution to a society that needs to consume less, reuse more, and recycle everything. Well-made leather lasts longer and, unlike most artificial materials, it gets better with age. As we mindfully look for ways to lower consumption, leather very much fits with the ethos of ‘ buy less , buy better ’.

Who is this product for and who is it probably not a good fit for?
This product is for the woman that loves to wear a timeless quality leather bag without paying an insane price – someone who’s focus is on the product and the quality of it and not on the logo/brand. Someone who likes to carry a quiet luxury piece, a handcrafted bag made with the highest quality leather and with pure attention to each detail of the bag. For the versatile and empowered woman that lives and work in the city, but loves to travel, live adventures, and connect to the countryside also.

Is there a core message, value or ethos you are trying to communicate through your branding and marketing?
Transcendent Quality, Timeless Craftsmanship – Family values that envolves three generations, since 1948-present. The family legacy leaves us with countless stories and motivates us to love what we do. The creation of the piece, the care for details, and the importance of listening to generations of customers that validate over 76 years of Lazaro.

What’s next on the product or brand roadmap?
Transcending through time while preserving our roots.

Contact Info:

Image Credits
Lazaro Leather – @lazaroleather and Juana Vesprini – @j.vesprini

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