Today we’d like to introduce you to Shirley Powell. They and their team shared their story with us below:
LaJeanell’s founder, Shirley Powell, brings more than 40 years of business experience. She represented two high-end luxury cosmetics companies. As an entrepreneur and model, she found herself searching for quality makeup that was health-conscious. As a result, she found the need to create a line that provided a solution to the problem. Shirley founded LaJeanell to provide quality skincare solutions. It resulted in a great selection of natural and organic makeup. Her vision was to include anti-aging components in the product line. Thus, giving users a younger look without going under the scalpel.
Shirley has been entrepreneurial for much of her life. She enjoys working and being creative while helping and impacting others. She has a passion for beauty and fashion. She wanted to share her simple regimen daily routines that are simple and effective for the health-conscious. Shirley created with purpose a skincare line and makeup essential kits and bundles for solutions for busy and healthy lifestyles.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I have suffered from debilitating chronic depression, chronic fatigue, fibromyalgia, and autoimmune disorders.
I went into a vocational rehabilitation program to restart and get self-sufficient again I took a giant leap in my 60s and during COVID to create a new brand I am passionate about that I know helps others. This endeavor really helps me in my daily life and purpose.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
LaJeanell Skincare & Makeup System is a natural skincare regimen, science-backed with superior ingredients, formulated as a vegan, sustainable beauty essential line of makeup. All with simple application and extremely effective results. I founded LaJeanell to provide quality skincare solutions. LaJeanell inhibits beauty that transcends over time. It is a niche Indie and women-owned business. Beauty/health and wellness with antiaging, antioxidant, and natural healing properties.
LaJeanell provides a solution for busy and healthy lifestyles. Luxury, niche market with “value-added”, experience, and products. I have been entrepreneurial for much of my life. I enjoy working and being creative while helping and impacting others. I have a passion for beauty and fashion. I wanted to share my simple regimen daily routines that are simple and effective for the health-conscious. I created with purpose a skincare line and makeup essential kits and bundles for solutions for busy and healthy lifestyles.
What are your plans for the future?
Beauty from within. Let’s all age gracefully together! The world we live in is changing. Consumers are more educated and desire quality effective and health-conscious products for their well-being.
LaJeanell plans to expand our boutique line and become the best and most trusted and transparent skincare and makeup beauty/health/wellness brand globally.
Pricing:
- Multi-Purpose Lip, Cheek, and Eye Shadow Color: Provides soothing and intense hydration. This Product has Regenerative Properties to help heal dry lips and improve elasticity. The Preservative-FREE Formula has rich pigment and requires minimal application for full impact. Available in the following shade names: Shirley, Autumn Leaves, Summer Breeze, Winter Holly Berries, and Spring Blossom. MSRP: $28
- Moonlight Lume Pod: LaJeanell’s unique creamy formula and sheer color blend effortlessly to create shimmering accents. The Moonlight Lume Pod contours and brings dynamic highlights to all skin tones. The mistake-proof cream color is quick and easy to apply. Leaving you with a youthful seductively sheer, and naturally glowing finish. It’s perfect for highlighting and sculpting. While warming the eyes, cheeks, lips, and body. Also features a 100% Vegan Brown Faux Mini Duo Brush! The Duo brush is perfect for on-the-go use. MSRP: $38
- Dramatic Lashes Black Mascara: This unique product has a dual purpose. It works for lashes and brows, allowing for buildable intensity without clumping or smudging. MSRP: $24
- Neutral Lip Liner Pencil: LaJeanell wooden, sharpenable lip liner pencil provides laser-focus precision and a clean, well-defined application. Delivering unstoppable color and relentless glide over moisturizing formula saturates with budge-resistant color. MSRP: $20
Contact Info:
- Website: https://www.lajeanell.com/
- Instagram: https://www.instagram.com/lajeanell/
- Facebook: https://www.facebook.com/lajeanell
- Linkedin: https://www.linkedin.com/in/shirley-powell-6131a3115/
- Twitter: https://twitter.com/LaJeanell

Image Credits
LaJeanell Skincare & Makeup System
