Today we’d like to introduce you to Elisabeth Castera
Hi Elisabeth, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My journey began in New York, a city that shaped my resilience, ambition, and unrelenting drive. After college, I entered the world of corporate marketing, where I gained valuable experience in copywriting, branding, and digital campaigns. As I advanced in my career, however, I began feeling a growing desire to define success on my own terms and explore opportunities aligned with my passion for creativity, storytelling, and meaningful connections.
Along the way, I noticed a recurring issue in the business world: a lack of authenticity, personalization, and transparency—key elements for building lasting brand loyalty. This realization sparked a vision to help brands communicate with purpose and create meaningful connections with their audiences.
As someone who thrives on new experiences, learning, and challenges, I knew it was time for a change when my career began to feel stagnant.
So, in November 2023, I made the bold decision to leave the familiarity of New York—my lifelong home filled with family, close friends, and countless memories—and move to South Florida. While the transition wasn’t easy, it offered me a fresh perspective and renewed inspiration. They say you’re a product of your environment, and I’ve found that to be true. In South Florida’s warmth, sunshine, and vibrant culture, I began to rethink what I wanted for my future. It wasn’t that I had been stuck in a comfort zone, but the change of scenery allowed me to see the bigger picture—and the potential to create a fresh start.
Moving to a new state was the first step, but it also became the catalyst for finally turning my vision of starting a marketing agency into reality.
Starting a business in a new market came with its challenges, but my 15 years of experience in marketing and communications prepared me to navigate them. From working with clients across industries like fashion, technology, health & wellness, and real estate, I’ve learned that adaptability, resilience, and collaboration are keys to success.
Today, my company, Babette Communications is a reflection of my journey and my belief in the power of storytelling. Through tailored digital marketing and media strategies, my mission is to help businesses connect with their audiences in meaningful ways while staying true to their values and mission. Every challenge I’ve faced has shaped the work I do today, and I’m excited to continue empowering brands to achieve their goals and tell their stories with impact.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Walking away from a job that offered benefits and security was a huge risk, but I’ve learned that nothing worth having comes easily.
Anyone who has ever launched a business knows it’s no small feat. It requires sacrifice, perseverance, determination, and a great deal of discipline.
Starting a business in a new market while personally adjusting to a new city brought its own set of challenges. From building credibility to juggling multiple roles, these challenges truly pushed me to grow.
However, I quickly realized that I couldn’t do it alone—I needed a community. So, I made it a point to attend networking events and conferences to connect with like-minded professionals. I also joined a weekly mentorship group with fellow entrepreneurs on a similar path for support.
One key lesson I’ve learned along the way is that your mindset and morning routine are crucial for success. Navigating difficult situations becomes easier when you focus on the lessons they teach and how you can approach them differently next time.
Appreciate you sharing that. What should we know about Babette Communications?
Babette Communications is named after the French diminutive of Elisabeth, a common French nickname meaning ‘My God is my oath’ or ‘God’s promise.’ Growing up, I was called Babette—a name that reflects my French origin and carries fond memories of my childhood. It’s a reminder of the dreams I had as a child, dreams that seemed so attainable before the complexities of life set in.
The decision to name my business Babette Communications holds significant meaning. It’s not only my nickname but also a reminder of the childlike mindset we often lose as we grow older. As children, the world is full of possibilities—dreams are within reach, and everything feels possible. Over time, fear, doubt, and limitations can cloud that perspective.
The meaning behind Babette is a constant reminder to hold onto that sense of wonder and belief that anything is possible, no matter the challenges we face. My company is built on the foundation of integrity, community, and a deep commitment to helping business owners achieve their own dreams.
What do you do, what do you specialize in?
Babette Communications is a full-service marketing and media relations firm dedicated to helping business owners build authentic, lasting connections with their customers through personalized, data-driven strategies tailored to their unique needs. Our expertise spans across digital marketing, branding, and media relations.
What sets you apart from others?
I don’t believe in cookie-cutter solutions—every strategy I create is customized to my client’s goals and values.
When onboarding new clients, I conduct a thorough analysis of their business, goals, and past marketing efforts—identifying what’s worked and what hasn’t. Based on this insight and current market trends, I craft a tailored proposal with strategies designed to drive results. Every business is different, so each strategy is personalized to address their specific needs and objectives.
Our focus on relationships and collaboration, paired with our balance of data-driven digital marketing and compelling storytelling through media relations, ensures our clients stand out in a competitive market.
What are you most proud brand-wise?
I’m proud of how Babette Communications reflects values like integrity, authenticity, and community. These aren’t just buzzwords—they’re the foundation of every project we take on.
What truly excites me, though, is the tangible impact we’ve made for clients. Securing media coverage that builds credibility and executing digital campaigns that drive brand awareness is incredibly rewarding. The excitement when a feature goes live and the return on ad spend (ROAS) exceeds expectations is incredibly fulfilling, knowing that I’m helping someone bring their vision to life and achieve their goals.
I’m also proud of our commitment to education. Our dedication to empowering entrepreneurs through resources like webinars and our blog helps bridge the resource gap and inspires growth for small businesses.
What do you want our readers to know about your brand, offerings, services, etc?
At Babette Communications, we offer a holistic suite of services designed to elevate your brand:
-Digital Marketing: We optimize your digital presence through search ads, SEO, and data-driven strategies to expand your reach.
-Branding & Design: From defining your brand identity to crafting cohesive guidelines, we ensure your messaging resonates across platforms.
-Media Relations: Our storytelling expertise connects your brand with key media outlets, amplifying your voice and reach.
I strongly believe in the power of community and collaboration to create meaningful connections. My goal is to develop actionable strategies that not only align with my client’s vision but also drive real impact for their brand.
What’s next?
At Babette Communications, I’d like to continue empowering individuals and businesses to harness the power of authentic storytelling to drive positive change. Consumers crave genuine connections, and we believe every business has a story that can inspire, educate, and foster meaningful relationships.
To further this mission, we plan to expand our offerings through:
-Webinars and Courses: Providing actionable insights and tools for business owners to craft and share their stories.
-Strategic Partnerships: Collaborating with like-minded organizations to amplify our impact and reach.
-Digital Campaigns: Leveraging digital strategies to showcase the transformative power of storytelling in building trust and driving growth.
I’m excited for a future where brands are trusted, relationships are authentic, and communities are strengthened through empathy and understanding. This vision aligns with our belief that storytelling is not just a marketing tool but a force for meaningful impact.
Contact Info:
- Website: https://www.babettecommunications.com/
- Instagram: https://www.instagram.com/babette_communications/
- LinkedIn: www.linkedin.com/company/
babette-communications - Other: https://www.instagram.com/livingwithliz_/
