Today we’d like to introduce you to Eisha Casimir
Eisha, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started HER’MINE (Her-Myne) in 2019. Fashion has always been more than just clothing for me. It’s been a passion, a form of self- expression, and a journey that I embarked on from a young age as a former model. I was inspired to create a swimwear brand that catered to all shapes and sizes and embrace body inclusion. I’ve been blessed to travel to many different beautiful countries around the world. Traveling motivates me to continue designing unique high-quality swimwear. I design swimwear pieces to make you feel confident, sexy, alluring and comfortable. I got here today by being discipline, never giving up, creating a solid plan, and hard work. My dedication to my brand allowed me to showcase my latest collection in Miami Swim Week The Shows 2024. HER’MINE is set to celebrate its five year anniversary on September 27, 2024. I am looking forward to growing, learning and celebrating all of my accomplishments thus far.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
My journey has not been a smooth road. I faced many road blocks and turns along the way that would have made some people throw in the towel. I dealt with challenges during the national pandemic such as travel restrictions and shipping delays that affected my business. However, my positive attitude and mindset allowed me to keep going despite the challenges. In 2020, most major retail stores were shut down but it drew more customers to HER’MINE online storefront . Despite the pandemic roadblocks customers were eager to travel more and shop with small businesses.
We’ve been impressed with HER’MINE, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I am the creator and CEO of HER’MINE. (Her-Myne) originated from my name Eisha Hermine Casimir. I draw inspiration from my Haitian and American background. HER’MINE is a French name with several meanings. My brand means TRAVEL, FEMININE, SOLDIER in three different languages. My brand is here to help create confidence , self love and promote body positivity. What helps separate us from other brands is our mission to teach everyone how to learn to embrace the beauty in their name. We are given our name at birth but it’s what we do with our name is what really defines us. I am most proud of HER’MINE when I see so many different people wearing my brand. It brings me joy being recognized by the New York Post #4 top 30 best shows in Miami Swim Week The Shows 2024. I am grateful for all of the support and opportunity that my brand has given me.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
What may surprise most people is that I sketch 2-3 designs a week. I am always thinking about my next collection.
Pricing:
- $38.00 -$220
- $220
Contact Info:
- Website: https://shophermine.com/
- Instagram: https://www.instagram.com/shophermine?igsh=MXdrc3p2ZjZ0cXJpaA%3D%3D&utm_source=qr
- Youtube: https://youtube.com/@missfabesha?si=HQSOADEqVgaxda4i
- Other: https://www.tiktok.com/@hermineswim?_t=8p6OTlrf5yQ&_r=1
Image Credits
Lexis Casiano
Ladarius Williams
Jessica L Harris
Azalea Jeanette
D’ linzy Design
