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Exploring Life & Business with Cecilia Freccero of Eclipse Experience

Today we’d like to introduce you to Cecilia Freccero

Hi Cecilia, please kick things off for us with an introduction to yourself and your story.
My journey as CEO of my agency began back in 2004 in Argentina. We started with a strong commitment to helping businesses grow through effective and personalized marketing strategies. Over the years, we established ourselves as key players in the Latin American market, and then decided to take a significant step forward: two and a half years ago, we relocated to Miami. This move has allowed us to better serve companies looking to expand their operations into Latin America or establish a presence in Miami, as being here provides a broader perspective and reach.

Additionally, I was granted an extraordinary ability visa in business with a focus on marketing, which made it easier for me to establish and work from here. Now, operating out of Miami, we can offer our clients a more comprehensive approach, connecting them with new markets and driving their growth. It’s been a journey full of learning, and I’m excited about the new opportunities ahead.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting our business 20 years ago in a country like Argentina, with its constant economic instability affecting both our clients and ourselves, taught us to be incredibly creative, strategic, and resilient. These challenges strengthened us as entrepreneurs and allowed us to develop a deep understanding of how to navigate uncertain environments. Today, this background enables us to better support our clients, as we truly understand the essential keys to their growth and success.

As you know, we’re big fans of Eclipse Experience. For our readers who might not be as familiar what can you tell them about the brand?
Our agency specializes in creating tailored marketing strategies that help businesses grow and succeed in both Latin American and U.S. markets. We’re known for our comprehensive approach that combines strategic planning with a deep understanding of our clients’ unique goals. We offer a full range of services, including SEO optimization, Meta and Google Ads campaigns, website creation, social media management, and consulting.

What truly sets us apart is our commitment to personalized service. We take the time to understand each client’s business, industry, and audience, which allows us to craft marketing strategies that are not just effective but also aligned with their specific needs. Our experience in navigating challenging markets, like Argentina, has taught us the importance of resilience and adaptability—skills we bring to every project we undertake.

We’re most proud of our ability to help our clients expand their reach and achieve sustainable growth. Our clients know that when they work with us, they’re getting a team that is genuinely invested in their success and equipped to guide them through the complexities of different markets. We want readers to know that whether they’re looking to establish a presence in Miami or expand into Latin America, we have the expertise, local insight, and passion needed to make it happen.

Can you talk to us a bit about happiness and what makes you happy?
What makes me happy? Being at peace with my family, enjoying time with friends, and embracing the abundance and beauty of Florida’s nature all bring me joy. I’m also deeply fulfilled by my work—helping people and businesses grow is incredibly rewarding. And ultimately, I’m happy to simply be happy, because it took me many years to get here. Happiness is something I had to work for, and I cherish every moment of it now.

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