Today we’d like to introduce you to Jessica Fender.
Jessica, we appreciate you taking the time to share your story with us today. Where does your story begin?
Well, first, let me start off by explaining our name Beau Cosmetics. Beau pronounced /bō/ means many different things in different languages. Beau in English means “a handsome gentlemen” or “a fine young fella.” In French, it means “beautiful,” and in Italian, it means “true love.” Our name is exactly what we stand for and who we cater to. Beau Cosmetics caters to Beaus (men) and Beauties (women) and once you use our products, you will fall in love with us. Beau Cosmetics have come a long way in a short amount of time. We officially launched in November and the love and support we received have been nothing short of amazing. I have always been big on beauty and self-care, but it was hard sometimes to find products that worked the way that I wanted them to work.
So, I decided to be the change that I wanted to see. So many times we use skincare products that don’t work how we want or it doesn’t target certain areas, we wear lipsticks or lip glosses that either do not last long, transfer to your clothing or utensils, or dries your lips out. I wanted to create a product that solved all of those problems; hence Beau Cosmetics was born. I did my research day and night all while working full time, being a single mom, and pursuing a degree in business marketing. We also created a skincare line that caters to both men and women, which is big for us because men don’t really have a skincare brand they can call their own. Now they have a product made just for them and ladies they can stop using our products when we aren’t looking! Beau Cosmetics was a dream of mine that I decided not to let die. We are still new and growing and have many things in store.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I don’t think there will ever be a smooth ride when it comes to being an entrepreneur. It started off bumpy for many different reasons, especially starting during a pandemic. One challenge we face was on the financial side of the business. There is a lot of money wasted when establishing a product-based business. You must figure out whether you want to create a formula yourself or outsource through a vendor, all while trying to sift through all the graphic and website design scammers. I must confess, I probably made it more difficult than it needed to be because I wanted everything to be perfect before I launched.
And striving for perfection caused me to push my launch date back so many times before I finally decided to start my business. Another challenge we faced was the branding aspect of the business. We wanted to be different and set our brand apart from everyone else, whether it be a major brand or another small business. It was a struggle to figure out how to stand out, especially being the “underdogs.” How do we let the consumer know that we are different from the rest and that our product works? Sometimes it makes you want to scream “try me” because you know once they try your product, they will be in love. However, we know that patience is a virtue and I believe that slow and steady will always win the race.
Alright, so let’s switch gears a bit and talk business. What should we know?
Beau Cosmetics is an all-inclusive cosmetic brand that caters to both women and men. We currently offer lip wear (lipsticks, lip glosses) for women and lip care (lip scrubs, lip conditioners) for everyone. Our products are all-natural and cruelty-free. We are in the works of creating a skincare and beard care line that will cater to men. As of 2021, we will donate a percentage of our sales to youth programs that help inner-city or at-risk youth.
What has been the most important lesson you’ve learned along your journey?
One lesson that I have learned on this journey of entrepreneurship is you are always a student. No matter how much you have learned or how much you think you know, there is always room to grow and the more you grow the better you will be.
Contact Info:
- Email: customerservice@beaucosmeticshop.com
- Website: beaucosmeticshop.com
- Instagram: instagram.com/beaucosmeticshop
- Facebook: facebook.com/beaucosmeticshop
Image Credits:
Aman Lexidor, Professional Photographer Aman Lexidor Photography, LLC www.Instagram.com/amanlexidor Jamaal Lewis, Professional Photographer Bigger Picture Production, LLC www.Instagram.com/bppllc
