Today we’d like to introduce you to Nubia Ramos.
Hi Nubia, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
Almost 5 years ago, a project was born that today has become a brand focused on helping, training, and guiding other brands. I have always been a fan of the Branding and Marketing areas, so I have focused on offering the best and making clients give life to their brands and most importantly… connecting with them.
I see it as a story of overcoming that inspires others. At the time of starting, we did not have a physical space as such, it was working from an area of the house (I was always inspired by Steve Jobs starting in the garage of his house, which never limited my physical space). Over time, we were acquiring better equipment to work, a physical place (today our office) and we went from being a purely online business to also registering it and giving it legal form.
All this has happened during 4 years of great perseverance, sacrifice, passion, discipline, and reinvention. When people hear this story, they realize that with small steps, you can achieve great things, in these times of entrepreneurship.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The path of entrepreneurship and “fighting for your goals” will never be easy, there will always be ups and downs, and the most important thing is to stand firm in any circumstance.
When we started, we only paid attention to one level of our city. At that time branding was not very common, marketing was like a romantic term that they gave to advertising, among many other things. So we had to promote a lot what is the part of the importance of a good and structured visual identity, the packing, that the design is strategy and functionality, which is more than what people can only see.
Among many other factors that arise when starting a brand and also the situations that can arise halfway, the important thing is to always stay focused and optimistic.
Appreciate you sharing that. What else should we know about what you do?
Our greatest pride will always be the relationship we have with our customers.
From the first moment of contact, until the final delivery of the work, we make the client the protagonist, applying their ideas, goals, purposes, and inspirations in their design, and all of the above is within the parameters and design standards.
When it comes to brands, it’s a lot about the story behind it, because there’s always a story behind it, a purpose, and there’s a very successful link between the brand owner and the brand. At the time of designing, this story must be given to the public in a functional and representative way, the soul must be given to the brand, which will be the one that unites the client with it and becomes one.
At the end of the day, people give all of us what makes us feel alive and it is that connection that must be sought.
We all have different ways of looking at and defining success. How do you define success?
When it comes to the word “success”, people tend to see it as something singular, as it only represents one thing, and usually, people just interpret it as money.
For me, success is everything, it is being present at this moment, being able to do, and being able to be, I am a very grateful person, and being alive at this moment is success for me.
We find success in the big and small things in life, sometimes even arriving early for a meeting, makes you successful when it is understood, that the simple fact of being alive, that you are one more day on earth, with new opportunities is a success, even happiness will come up.
Contact Info:
- Instagram: instagram.com/nilocreative
- Facebook: facebook.com/nilocreativestudio
