Today we’d like to introduce you to Dr. J. Shimon Rubinstein.
Hi Dr. J. Shimon, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I knew I wanted to be a chiropractor from a very young age. I grew up watching my father help so many people improve their lives, whether that meant avoiding surgery, becoming less dependent on medication, or simply getting back to doing the things they loved.
One memory that has always stuck with me was watching him help one of my childhood friends who had really bad allergies. After being under chiropractic care, his allergies improved, he was taking less medication, and most importantly to us as kids, he was able to get back outside and play sports with me and the rest of our friends. Seeing that kind of change firsthand had a huge impact on me.
Years later, my wife, Melissa, and I went to chiropractic school with the same goal: to help make an impact in the lives of others. While in school, we took pediatric electives, and after graduation we continued our postgraduate training through the ICPA to better understand how chiropractic could support children and families.
That passion eventually became Rubinstein Family Chiropractic. We built our practice around helping people of all ages function at their best and giving families another tool to help them live healthier lives. Today, getting to care for entire families and watch their kids grow up in our practice is one of the most rewarding parts of what we do.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Life is a series of challenges to overcome, and I think that is one of the things that makes it so rewarding. Melissa and I were already married when we started chiropractic school, and we became first-time parents early on. Managing a new baby while both of us were going through the demands of chiropractic school was definitely filled with challenges, but it also helped shape the life and practice we wanted to build together.
As graduation approached, we explored a few different options before ultimately deciding to move back to South Florida and start our own practice. In the beginning, we rented space inside an established practice. It was a great place to get started, but we knew our goal was to eventually have a practice of our own.
From searching for the right location to designing floor plans, pulling permits, and everything else that comes with opening a business, there were plenty of challenges along the way. Eventually, we were able to open our own practice right in the center of our town, creating a space that truly reflects who we are and our vision for caring for families in our community.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’d build this out just a little so it answers all parts of their question, while keeping Shimon’s philosophy and wording:
As chiropractors, we work with the nervous system, helping the body function at its best and better adapt to the stresses placed on it every day. From newborns to seniors, everyone deserves a nervous system with less stress so the body can function as close to its full potential as possible.
Our practice has a strong focus on prenatal, pediatric, and family chiropractic care. Melissa and I are both Webster Certified and have completed extensive prenatal and pediatric training through the ICPA. That additional education has given us a deeper understanding of how to care for families through every stage of life, from pregnancy and infancy through childhood and adulthood.
One thing that really sets our practice apart is the relationships we have built within our community. We work closely with local midwives, OBs, pediatricians, and other healthcare providers. We believe that having different professionals working together and communicating ultimately provides better support for families.
What I am most proud of is the trust families have placed in us. We have been fortunate to care for multiple generations of families, watch babies we cared for grow into teenagers, and have patients refer their friends and family to us. Knowing that our community trusts us to care for the people who matter most to them is something we never take for granted.
We’d love to hear about how you think about risk taking?
Starting our own practice was probably one of the biggest risks Melissa and I have taken. We were young, had a family, and were putting a lot of our time, money, and energy into something with no guarantee that it would work. There were months of planning, construction, permits, expenses, and plenty of stressful moments along the way.
I have never really looked at risk as simply taking a chance and hoping for the best. For me, taking a risk means believing enough in what you are doing that you are willing to put in the work to make it happen. When we opened, we spent countless hours going out into the community, introducing ourselves to local businesses, meeting people, making connections, and letting people know who we were and what we wanted to bring to the community.
We could not afford to rely on “if you build it, they will come.” We had to go out and bring people in. I think there will always be some fear when you take a big risk, especially when your family and your future are tied to it. But I also think some of the most rewarding things in life come from being willing to take that chance, work hard, and trust yourself enough to see where it can lead.
Contact Info:
- Website: https://www.rubinsteinfamilychiropractic.com
- Instagram: https://www.instagram.com/rubinsteinfamilychiro
- Facebook: https://www.facebook.com/RubinsteinFamilyChiropractic
- Youtube: https://www.youtube.com/@rubinsteinfamilychiropractic
- Yelp: https://www.yelp.com/biz/rubinstein-family-chiropractic-cutler-bay?osq=rubinstein+family+chiropractic







