Today we’d like to introduce you to Stefania Echeverria.
Hi Stefania, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I’ve loved fashion for as long as I can remember. As a kid, I would cut up old magazines, build outfits from the pages, and recreate the looks however I could. By high school I was setting up photoshoots with my closest friends, styling them, and bringing my ideas to life through clothing.
The day I graduated high school, my parents drove me straight to my first internship interview for a wardrobe stylist. I got the internship and worked on and off with the team for about a year and a half. While my love for fashion never faded, I eventually took a different route in college and studied film. After graduating, I moved to Los Angeles to pursue a career in the industry and spent four years working in reality television.
My reselling journey started in 2018, it all really began with one item: a used Zara leather jacket. I listed it on Poshmark, and within ten minutes, it sold. Reselling became my side hustle—something I did after work and on weekends. I sold clothes to coworkers and across platforms like Poshmark, Depop, eBay, and more.
I always dreamed of leaving my 9-to-5 to pursue reselling full-time, but the fear of giving up a steady paycheck kept me from taking the leap. Then the pandemic hit. I lost my job—and in a way, it forced me to finally choose myself and the thing I truly loved.
In December 2020, I moved to Austin, Texas, and went all in. I was at the Goodwill Outlet every single day, sometimes for four to six hours at a time, sourcing as much inventory as I could. I treated it like a full-time job, because it was.
In 2022, I was approached by a company called Galaxy to host live selling shows. The concept intrigued me, and I jumped in, hosting multiple shows on their app. Around that time, I kept hearing about another platform—Whatnot—where many of the top resellers were going live. I started selling on Whatnot in June 2022, and it quickly became my main source of income.
Since then, everything has changed. Through Whatnot, I met my business partners, which led to me becoming bi-coastal throughout 2025
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
As a small business owner, taking risks is never easy—especially when it means investing your life savings into something without knowing if it will actually succeed. I’ve made both good and bad investments along the way, and the journey has been full of ups and downs. But if there’s one thing I’ve learned, it’s that the idea of “putting in your 10,000 hours” is very real.
Five years ago, I constantly compared myself to other resellers who had already been doing this for five, ten, even fifteen years. It was easy to feel behind. Instead of quitting, I kept going—and over time, I realized that the most important thing isn’t speed or comparison, but authenticity.
That’s exactly why live selling changed my life. For the first time, people weren’t just seeing a static listing with a five-star review—they were seeing me. My personality, my knowledge, my energy. Live selling allowed me to connect with people in real time, and those connections turned into community.
Now, people tune into my live shows every week not just to shop, but to hang out, talk, and be part of something.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a vintage and Y2K fashion–forward reseller, and live selling is at the core of what I do. There were so many moments over the past few years when I wanted to give up—when I’d think, Wouldn’t it be easier to just get a job that pays six figures and clock out at the end of the day? But looking back now, every tough moment was worth it. I’m proud of myself for not quitting.
I show up exactly as I am. I don’t sugarcoat things, and I don’t try to shrink myself to appeal to the masses. You either connect with me or you don’t—and that’s okay. Authenticity is what built my business.
Live selling is what changed everything. If you’re not selling live, you will fall behind. It’s not just about the product—it’s about connection, trust, and community. From one small business owner to another: start selling live. Whether you sell soap, shoes, designer bags—put yourself out there. The people who are meant to find you will.
If we knew you growing up, how would we have described you?
I was a child actor, dancer, and singer—I’ve always been drawn to creativity and self-expression. Performance played a huge role in my upbringing and shaped the way I move through the world. One of my earliest fashion memories is getting hand-me-downs from my best friends. I loved it. Clothing felt exciting and expressive, and I treated every outfit like a costume—dressing up for dance class, castings, school, or just for fun.
I’ve always had a big, outgoing personality, which made me a natural fit for the creative world I was introduced to at such a young age. I started making YouTube videos when I was 13, learning early on how to show up confidently, share my personality, and connect with an audience—skills that continue to shape everything I do today.
Contact Info:
- Website: https://www.whatnot.com/user/costura
- Instagram: https://www.instagram.com/houseofcostura/
