Today we’d like to introduce you to Samantha Jones.
Hi Samantha, so excited to have you with us today. What can you tell us about your story?
I started Beau Swim in 2020. I started designing, sourcing, and filing the legal paperwork. I launched the company in February of 2021 with my first collection, The Desire Collection.
A few months after launch, I was invited to showcase in Miami Swim Week, which was our first big fashion show. This helped us build our credentials and help spread brand awareness. Since then, we have launched numerous collections, have had 3 more fashion shows, and have expanded into various stores around the US.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has not always been a smooth road; our biggest challenge has been marketing. Marketing is so expensive and hard for every company. It is hard to find what works for your company.
We started with paid ads, and have tried multiple different routes to find what works for us. But marketing is still the biggest obstacle that we are working on!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Through my designs, I have become known for the sexy silhouettes and bright, fun colors that I use. I have been told by many of my customers that they love how colorful our collections are and how flattering our pieces are!
That is something I am so proud of! Seeing one of my customers show off their Beau Swim on social media makes my day!
Do you have any advice for those just starting?
The advice I would give to anyone starting would be to be fully committed, and to make sure that it is something you are truly passionate about.
There are times that I have felt so discouraged but I have stayed committed to the process and that has been super important and needed with the company. Don’t give up!
Contact Info:
- Website: Beauswim.com
- Instagram: @Beauswimco
- Facebook: https://www.facebook.com/profile.php?id=100064061794230
- Youtube: https://www.youtube.com/channel/UC19xQ9ygS-dg01ImVfm5kVA
- TikTok: @Beauswim
Image Credits
Leyla Mahramnia Photography
