Today we’d like to introduce you to Nicolas Hernandez Cruz
Hi Nicolas, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My name is Nicolas Hernandez Cruz. I was born in Colombia and am an audiovisual producer, though in recent years I’ve focused my career more on post-production. My journey started when I was just 12 years old. I’d always loved cameras, playing around with them, and taking photos, but it wasn’t until a school assignment, where I had to make a video, that I realized my true passion for the audiovisual world. That assignment sparked something in me, and over the years, my interest only grew.
My first camera was one my dad had kept from a family trip, and soon after, I discovered YouTube and started teaching myself more and more. There were many obstacles early on, especially because, in Colombia, a career in audiovisual arts was (and still often is) seen as difficult to make a living from. But my passion pushed me forward, and I eventually earned a scholarship that allowed me to study film and television at one of the top universities in Colombia for this field.
Since then, I haven’t stopped fighting for my dreams. I’ve worked long hours and late nights, but this dedication has led me to work with renowned global brands in post-production, including Sony Pictures Entertainment, McDonald’s, Samsung, Aprilia, and more.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Certainly, there have been many obstacles. As I mentioned, in Colombia, this field is still often seen as one with limited prospects, not offering the financial security needed to survive. When I first got into this passion, I even started a YouTube channel—I wanted to be an influencer before “influencer” was a widely known term. However, the criticism and ridicule from those around me were tough to handle, to the point where I eventually abandoned that dream.
When I made the decision to study film, my father’s reaction was also less than positive. As a lawyer, he hoped I’d follow in his footsteps. But with time, he came to support me, and today, he’s one of my biggest supporters and proudest advocates. In university, I also faced challenges, mainly internal ones. I started my studies very young, and at times, the uncertainty made me question if I was making the right choice. In the end, I pushed through for what I knew I wanted and landed an internship with Old Boy Studio, a production company here in Colombia. Old Boy Studio became my greatest training ground, where I learned more than I ever expected and developed lasting gratitude for the experience.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m an audiovisual producer with a primary focus on post-production, a field I knew from a young age was where I wanted to specialize. Today, I’m proud of many things. I’ve had the opportunity to work on multiple projects with brands like McDonald’s, Samsung, Aprilia, as well as other Colombian and international brands.
In Colombia, I’ve gained recognition for my work in projects like Colombia Te Veo Bien, a production by Caracol Televisión, where I contributed from the post-production side and earned a nomination for the India Catalina Awards. I’ve also worked on several projects for Sony Pictures Television, including Clínica X (seasons 1 and 2), Ligeramente Diva, and recently, I had the chance to be part of the Shark Tank Colombia team as a colorist.
Today, I run my own post-production company, De20a70, where we specialize in post-production services for production houses and filmmakers in both Colombia and the United States
What quality or characteristic do you feel is most important to your success?
Success has many facets. While I can’t complain—I know I’ve done well so far—I still have a long way to go. I believe that what’s gotten me to where I am today has been my persistence in pursuing my dreams, my love for what I do, and hard work. In your 20s, you often hear people say to relax, enjoy life, and let things flow, which is valuable advice. But to me, your 20s are also the best time to work hard for what you want, to stay up late, and to build friendships and connections that will support you in the future.
My key has been hard work, a bit of luck, and a great deal of support from my wife. That combination has brought me to where I am today, and I know it will continue to help me reach where I want to go.
Contact Info:
- Website: https://nicolashernandezcruz.com
- Instagram: https://instagram.com/nicolashernandezcr
- Other: https://instagram.com/de20a70
