Today we’d like to introduce you to Jessica Gomez.
Hi Jessica , please kick things off for us with an introduction to yourself and your story.
In 2021, Killer Coffee was born from the ashes of a dream. My twin sister, Gaby, had spent five years building an award-winning specialty café in Mexico (Playa del Carmen), only to see it shuttered by the pandemic. But we refused to let the story end there. We took that heartbreak and channeled it into a new mission: bringing the soul of Mexican specialty coffee to the U.S.
The coffee industry has long been stacked against the little guy. While big corporations chase volume, we chase the “micro-lot”, tiny patches of land tended by the same families for generations. You can find scores and tracing info about each coffee origin on the back of our bags.
We launched in the U.S. with a radical goal: ensuring these farmers are paid fairly for their craft. Because we source from Mexico, we aren’t just delivering world-class flavor, we’re offering the lowest carbon footprint in the industry due to our proximity to the US.
We always tell our customers that our passion for the bean runs deep. We grew up on the scent of our abuela’s strong brews and our father’s early morning pots.
Our growth has been fueled by incredible community synergy. Through our partnership with Let’s Chow, a non-profit dedicated to supporting veteran-owned businesses, we’ve transitioned from a traditional roastery to a mobile experience.
They’ve provided us access to a fully-equipped coffee truck that serves as our ‘coffee store on wheels.’ This collaboration does more than just move product, it allows us to show up for our community, whether we’re serving first responders or hosting charity events.
It’s a perfect alignment: we provide the specialty Mexican beans, and Let’s Chow provides the platform for veteran entrepreneurs like us to thrive. The reaction from the crowd is always the same, they aren’t just buying a latte or a coffee bag; they’re supporting a mission that tastes good and does even better.
From being featured on local TV to selling out at farmers’ markets, the traction is real. We’ve proven that customers are hungry for ethical, high quality beans. Now, we’re ready to scale. For us, Killer Coffee isn’t just a business; it’s a force for good. Whether we’re donating drinks to first responders or helping a small farmer thrive, we believe a great cup of coffee should benefit everyone it touches.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Every entrepreneur dreams, but few talk about the discipline it takes to survive. For us, the biggest lesson has been patience. When you’re the new brand on the block, you have to earn every ounce of trust through consistent quality and a ‘customer-first’ heart.
We’ve built that loyal base; now, our challenge is physical growth. We’re ready to scale our operations and invest in the machinery that matches our ambition, turning our small-batch success into a high-capacity reality.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a co-founder and the creative head of Killer Coffee. With a professional history as a Graphic Designer and Art Director, I spent years shaping the identities of various agencies and companies before turning my focus to our family business. My last role as an Art Director was my most fulfilling, and I bring that same passion for excellence to KC’s branding and marketing.
I’ve poured my design background into every corner of Killer Coffee (branding, website, coffee bags, merch, you name it!) and seeing that professional aesthetic click with our ethical mission has been so rewarding. We’ve grown from small market stalls to massive events with pro athletes, proving that people really do connect with a thoughtful brand story.
For me, it’s the culmination of everything I learned as an Art Director, now focused on a business that gives back.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I highly recommend looking into small business associations in your area. Last year, we attended the annual NAWBO (National Association of Women Business Owners) conference; they have chapters all across the country. It is an incredibly supportive community of women entrepreneurs who are always ready to help one another. Through them, we connected with essential financial professionals, including bookkeepers and advisors, and gained invaluable insights from other business owners’ experiences.
We also utilized SCORE, a free mentorship program, to work with an experienced mentor tailored to our specific needs. For operations, we recommend QuickBooks for financial tracking, Klaviyo for email marketing, and Shopify for both your online store and in-person POS devices.
Most importantly, always do your research before launching a new idea. It is much better to invest time upfront to ensure a concept is financially viable than to simply follow a trend or chase the hype.
Contact Info:
- Website: https://killercoffeebeans.com/
- Instagram: http://instagram.com/killercoffeebeans
- Facebook: https://facebook.com/killercoffeebeans
- LinkedIn: https://www.linkedin.com/company/killer-coffee-company/
- Other: https://g.page/killer-coffee-company?gm
Image Credits
Photo Credit: Killer Coffee
