Today we’d like to introduce you to Javier Marzano.
Hi Javier, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Javier Marzano, I am 38 years old, an Argentine immigrant based in the beautiful city of Miami, Florida, and the founder of Hub Car Share and Hub Services Corporation.
My entrepreneurial journey in the United States began in October 2019, when I traveled to Miami, as I had done for many years on vacation, but this time with a clear objective: to find a warehouse to establish my courier business, which at that time operated between the U.S. and Argentina.
After securing the right location, I permanently relocated to Miami in December 2019 to build the foundation of the operation. Everything was moving in the right direction until March 2020, when the world suddenly came to a stop.
The arrival of COVID-19 completely paralyzed international flights, which were the backbone of my business. Overnight, shipments stopped, clients disappeared, and uncertainty took over. Like many entrepreneurs, I found myself facing a critical situation, with fixed costs, infrastructure in place, and a market that had suddenly vanished.
However, Miami was one of the cities that maintained greater mobility and economic openness, allowing me to quickly explore new opportunities. Although I did not come from an automotive background, I had always had a deep passion for cars, which led me to experiment with a small car-sharing pilot project, without knowing how far it would take me.
At that time, tourism had not yet returned, but reopening was already being discussed. I knew that once restrictions were lifted, there would be an explosion in travel demand, and Miami would be one of the most desired destinations.
The spark that ignited everything came almost by accident. While trading in my personal vehicle, a dealership offered me just $1,000 for it, even though I knew it was worth far more. I decided not to sell it and instead listed it on a car-sharing platform, hoping it would at least help cover the payment on my next car.
That single decision changed everything.
The car rented out that same weekend. And the next. And during the week. Again and again. That was the moment I realized I was standing on a perfect wave.
Without hesitation, I reinvested every dollar I had to purchase a second vehicle, then a third, a fourth, paying however I could: credit cards, checks, cash. The priority was simple: grow fast.
Very quickly, what had started as an experiment became my main business, not so much because of the income at first, but because of the amount of time and operational effort it required.
In the early days, I handled everything myself. I even bought a foldable electric bike to deliver cars to the airport. I would place the bike in the trunk, deliver the vehicle, and ride back to the office.
As demand grew, I hired a part-time employee in Miami and converted my Buenos Aires courier office into the administrative and sales center for the new business. My two employees in Argentina shifted their focus to supporting car rental operations, primarily assisting Argentine tourists visiting Miami.
With growth came more staff, more logistics, more volume, and greater complexity.
But a major constraint soon became clear: cash flow was not sufficient to scale as fast as market demand required.
That led me to design a third-party investment model, simple and transparent. Investors purchased vehicles that joined our rental fleet and received a fixed daily return. We handled operations, marketing, and logistics, while investors covered maintenance and service costs, and we assumed operational risk and damage management.
This structure allowed us to bring in over 15 investors, some with a single vehicle, others with fleets of up to 13 units, ultimately operating close to 50 vehicles.
At that scale, the business required a structural evolution. To improve efficiency, quality control, and turnaround speed, we decided to internalize mechanical and maintenance services, launching a second business unit: Hub Tire Shop, while the rental operation formally became Hub Car Share.
The strategy was to begin with a strong base of nearly 50 internal clients, our own fleet, and then expand into external customers, creating strong operational synergy.
Over time, Hub Tire Shop experienced exponential growth, eventually becoming a core pillar of the group. Today, it represents approximately 40% of total company revenue, enabling us to move into a warehouse with double the space, significantly expand our shop, invest in specialized equipment, and build a highly skilled technical team.
This expansion opened the door to a world I have always loved: the repair, restoration, and maintenance of special vehicles, including collector cars, European classics, high-performance sports cars, and supercars. This stage not only strengthened the business financially but also elevated our brand identity and technical capabilities.
Two years later, with a modernized fleet and optimized operations, a new challenge emerged: continuous fleet renewal. To sell vehicles at competitive prices, we needed to offer financing, which led to the creation of our third business unit: Hub Car Sales, founded in 2025.
With the integration of Hub Car Share, Hub Tire Shop, and Hub Car Sales, the company evolved into a fully integrated automotive ecosystem, managing the entire value chain from acquisition to service, rental, and resale.
Today, the group operates at a seven-figure annual revenue level, a reflection not only of volume, but also of efficiency, diversification, and the strength of our business model.
Beyond the numbers, what I am most proud of is the real impact this growth has generated: creating jobs, building strong teams, and supporting more than 20 families who now depend directly or indirectly on this project.
None of this would have been possible without the unconditional support of my family, my partner, and everyone who believed in me from the very beginning. Many invested not so much in a business idea, but in the person behind it. That trust became the fuel that pushed me forward during the most uncertain moments. For that, I am deeply grateful.
Looking ahead, while consumer demand softened significantly in 2025, we strongly believe that every crisis hides opportunity, but opportunity does not arrive on its own; it must be actively pursued.
Our vision is to continue expanding into new cities, attract further investment, create more accessible participation models, and launch additional business units such as roadside assistance, scheduled for 2026.
All of this operates under a single umbrella:
Hub Services Corporation.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it has definitely not been a smooth road. In fact, most of the journey has been built through constant challenges, uncertainty, and problem-solving.
The first and most critical obstacle came almost immediately with COVID-19, which completely shut down my original business model. Overnight, international logistics stopped, revenue dropped to nearly zero, and I had to rethink my entire strategy in order to survive. That moment forced me to adapt quickly, take risks, and reinvent myself.
Another major challenge was scaling with extremely limited cash flow. Demand was growing faster than my financial capacity, which meant making difficult decisions, taking calculated risks, reinvesting every dollar back into the business, and finding creative ways to grow without traditional funding.
Building reliable teams, developing operational systems from scratch, and managing rapid expansion while maintaining service quality were also constant challenges. As the company grew, complexity multiplied, and I had to evolve quickly as a leader, learning to delegate, structure processes, and build strong internal culture.
Additionally, operating in a highly competitive and regulated industry like automotive services and car rental requires constant adaptation, compliance, and innovation. Market fluctuations, seasonality, supply chain disruptions, and changes in consumer behavior continuously test the resilience of the business.
Looking back, each obstacle became a lesson. Every problem forced us to become more efficient, more creative, and more resilient. Those challenges didn’t slow us down, they shaped the foundation of what Hub is today.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I do not come from a financial or academic background. I did not finish high school, and I never attended university. What I do have is real-world experience, deep intuition, and a strong ability to connect with people.
My greatest strength lies in understanding human behavior, reading what people truly want, what motivates them, what inspires them, and what makes them commit. I have always been naturally driven to build teams, create culture, and develop environments where people feel they belong to something bigger than themselves.
I specialize in turning vision into execution, building businesses from zero, forming strong teams, and creating systems that allow people to grow personally and professionally. I strongly believe that companies grow only as much as their people do, and for that reason, I invest heavily in leadership, communication, trust, and long-term mindset.
What I am most proud of is not just building profitable businesses, but building environments where people feel valued, motivated, and inspired to improve themselves. Creating a sense of purpose, growth, and shared ambition is what truly sets my work apart.
I believe that when people feel they are part of something meaningful, something with vision, opportunity, and upward potential, extraordinary things happen.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
I don’t read many books, I don’t follow podcasts, and I’m not particularly a fan of any public figure.
What I deeply understand is that I am here to learn.
To learn from anyone and anything that crosses my path. Whether the experience is good or bad, positive or negative, I believe everything is simply a matter of perception, and what truly matters is what you choose to extract from it.
My approach to life is to speak less and observe more. To remain quiet, but deeply attentive. To move with tranquility, but act with speed. To stay under the radar, yet fully present.
When you combine these virtues, you begin to extract value from every interaction. Whether it’s a successful entrepreneur, a famous podcaster, an artist, a DJ, a mechanic, or someone you meet for five minutes in a parking lot, every human being carries knowledge worth absorbing.
I believe that wisdom doesn’t come only from books or structured content. It comes from awareness, curiosity, observation, and humility. And if you remain open, attentive, and grounded, life itself becomes the greatest teacher.
Contact Info:
- Website: https://www.HubServicesCorp.com
- Instagram: @hubcarshare
- Facebook: @hubcarshare
- Soundcloud: https://on.soundcloud.com/xj6YqnwiIAIemo7C4M
- Other: www.hubtireshop.com / www.hubcarsales.com
Image Credits
Javier Marzano
