

Today we’d like to introduce you to Stefan Ethan J.
Hi Stefan, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m Stefan Ethan J, Founder of The Business Toolkit®. I just turned 30, but this journey started 7 years ago with $50 and a pack of yellow M&Ms in my dorm room at Barry University.
It was never about profits — it was about passion. Passion to help small businesses survive, thrive, and unlock the power of branding. My very first client, a small pizza shop in North Miami, doubled their revenue in 6 months from nothing more than a redesigned menu. That one act of trust lit a fire in me. I realized my life’s purpose: to transform brands, one at a time.
Fast forward to today. What began as a one-man hustle is now a global movement. We’re a family of 100+ creatives, serving over 30,000 customers worldwide — from Miami to the Caribbean, Canada, the UK, and beyond. Together, we’ve produced more than 1,000,000 custom graphics, each crafted with care, precision, and an obsession for perfection.
The name “The Business Toolkit” reflects exactly who we are: a one-stop solution for businesses ready to scale. From logos to websites, printing to digital marketing, our comprehensive toolkit equips brands with everything they need to win. Like a craftsman’s trusted set of tools, we empower entrepreneurs with design, strategy, and technology that drive awareness, growth, and revenue.
But our vision stretches far beyond delivering world-class branding. By 2030, we aim to create 1,000,000 successful brands. To get there, we are reinvesting into what matters most:
A Survival Fund to help small businesses weather tough times.
Free Educational Content to share the lessons, mistakes, and solutions we’ve learned firsthand.
Global Reach & Innovation so businesses everywhere can thrive with us by their side.
Anything short of perfection is unacceptable. Every call, click, and pixel we create must earn our clients’ trust forever. That’s why we do this: not just to build brands, but to build legacies.
From $50 and M&Ms to a worldwide movement — imagine what we can do together.
The Business Toolkit®: Building 1,000,000 brands. Changing the world, one at a time.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Alot of mistakes which has helped us excel in our industry. Mistakes were our biggest return on investment dealing with COVID, refunds, chargebacks, losing important and key staff members, launching products that didn’t work and the list continues. However, we’re proud to making key executive decisions one at a time and learning what our customer based wanted from a value perspective and then following through with the necessary adjustments.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
The Business Toolkit® is a creative and marketing agency I (Stefan Ethan J) founded in 2017 with just $50 and a pack of yellow M&Ms in my dorm room at Barry University.
We’ve grown from a single menu design for a North Miami pizza shop to a global team of 100+ experts serving 30,000+ customers worldwide. Our purpose has never been just about profits — it’s about empowering small businesses and brands to survive, thrive, and scale in the digital age.
What We Do
We are a one-stop solution for all branding and marketing needs, offering:
Logo & Graphic Design – from custom logos to full brand identity packages.
Web Design & Development – complete websites, optimized for speed, SEO, and sales.
Printing Services – business cards, menus, vehicle wraps, signage, and more.
Digital Marketing – social media management, ad campaigns, and brand growth strategies.
Brand Consulting – helping businesses scale with strategy and execution.
Why We Exist
Our philosophy is simple: brands deserve the right tools to win. Just as a craftsman relies on a complete toolkit, we provide businesses with every resource needed to build, grow, and thrive — all under one roof.
Our Vision
By 2030, we aim to create 1,000,000 successful brands. Along the way, we’re committed to:
Launching a Small Business Survival Fund to support struggling entrepreneurs.
Sharing free educational content so businesses can learn from our journey.
Continuing to expand globally, delivering world-class branding solutions with heart, precision, and results.
At The Business Toolkit®, we believe anything short of perfection is unacceptable. Every design, every consultation, and every strategy is built with passion, detail, and care — because we know when your brand wins, we win.
What matters most to you? Why?
Value to small businesses around the world. My mom had a struggling small business who didn’t even have a logo design for 20+ years while operating day to day. The key to tomorrow is maximizing the digital brand that companies need to thrive and deliver their hard work, sweat, tears but best yet, product or value they created and sell each day.
Pricing:
- Logo – $100 to $300
- Website – $1000 to $3000
- Business Cards – $65+
- Vehicle Wraps + $300
- Email Signature – $200+
Contact Info:
- Website: https://www.thebusinesstoolkit.com
- Instagram: https://www.instagram.com/thebusinesstoolkit/
- Facebook: https://www.facebook.com/thebusinesstoolkit/
- LinkedIn: https://www.linkedin.com/company/thebusinesstoolkit
- Twitter: https://x.com/businesstoolkt
- Youtube: https://www.youtube.com/channel/UC1CYHL7dy6hbMxGgtXvIBiw
- TikTok: https://www.tiktok.com/@thebusinesstoolkit
- Pinterest: https://www.pinterest.com/thebusinesstoolkit/