Today we’d like to introduce you to Jessica Calderin.
Hi Jessica , please kick things off for us with an introduction to yourself and your story.
BE YOU started with a vision — to bring women together for one divine purpose: to be yourself in a world that constantly pushes us to change.
BE YOU is more than a brand — it’s a movement. A woman-empowering community created for every woman, no matter your shape, size, or background. Because being you is your greatest strength. 💫
We all face challenges, but looking back would you describe it as a relatively smooth road?
It’s been a year since BE YOU launched, and the number of women we’ve impacted has been nothing short of beautiful. 💖
I won’t say it’s been a smooth road — because nothing worth having ever comes easy. The hardest part for me, as CEO, was simply starting. Financially, things got tough, and at times doubt tried to creep in. But I know God gave me this vision for a divine purpose — and I refuse to give up on this brand, this mission, and the women it was created to uplift.
BE YOU isn’t just a brand — it’s a calling. 🙏✨
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
BE YOU is more than just a clothing brand — it’s a movement created to empower women of every background, color, and shape to embrace their true, God-given identity. Our mission is simple yet powerful: to remind women that they don’t have to change who they are to be accepted.
What sets BE YOU apart is the vision and intention behind everything we create. Every design carries a message of faith, confidence, and authenticity, encouraging women to show up boldly as themselves.
We’re most proud of the impact BE YOU has made in such a short time — bringing women together and helping them rediscover their worth through community, style, and purpose.
When you wear BE YOU, you’re not just putting on clothing — you’re wearing a trusted brand with a divine purpose. Every piece represents strength, faith, and a reminder that being yourself is your greatest blessing. ✨
So maybe we end on discussing what matters most to you and why?
What matters most to me about this brand is every strong woman who supports it. BE YOU was created to start a movement — one that reminds women to believe in themselves, to love the skin they’re in, and to walk confidently in their God-given identity.
What matters most is inspiring women around the world to embrace being set apart — to understand that it’s not about being perfect, but about knowing you are worthy just as you are. ✨
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