Today we’d like to introduce you to Izabela Bos.
Hi Izabela, thanks for joining us today. We’d love for you to start by introducing yourself.
I’ve always believed that every brand and every digital presence starts with connection—connection to self, to community, and to purpose. My journey began in the world of philanthropy, communications, and digital strategy within corporate and academic spheres — where I helped build brand voices, manage stakeholder relationships, amplify human stories, and lead transformation initiatives. Through those experiences I honed my ability to craft meaningful narratives, build engagement ecosystems, and drive impact beyond just metrics.
While doing that, I sensed there was a greater calling: to build platforms that didn’t just serve organizations but inspired people. This led me to launch Simply Luna and That Digital Belle — two sides of the same coin, aligned by purpose, yet distinct in texture.
Simply Luna was born out of a desire to create more than a boutique — it’s a lifestyle brand rooted in mindful elegance and everyday authenticity. On the Simply Luna site you’ll find the tagline “Be the Moon Among the Stars”, and it reflects exactly that: the idea that each woman can shine in her own cycle, in her own way. The brand curates elevated yet accessible pieces, and champions a community, not just consumers. The way Simply Luna speaks, the way it dresses, the way it invites connection — all of it is about making grounded style feel like self-expression, not just fashion.
Later on, I founded That Digital Belle, a digital marketing consulting agency built on the belief that in today’s world, brand, story, digital presence and community are tightly intertwined. That Digital Belle offers services such as digital media management, content creation, social media strategy and analytical reporting. Through That Digital Belle, I guide purpose-driven organizations and professionals to step fully into their digital power — helping them articulate their voice, build meaningful digital architecture, and engage in real conversations (not just campaigns).
Together, these ventures reflect where I am today: at the intersection of strategy and creativity, of leadership and heart. I get to do what I’ve always loved — storytelling, building community, elevating people — while actually owning and shaping the spaces where that happens. The journey wasn’t a straight line — it demanded risk, iteration, and embracing the unknown. But every pivot, every late night, every failed draft was worth it because it led me here.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has definitely not been a straight or effortless one — and honestly, I don’t think it’s meant to be. Building Simply Luna and That Digital Belle has been incredibly rewarding, but it’s also pushed me in ways I never expected.
In the early stages, the biggest challenge was stepping out of a traditional corporate and academic structure and into entrepreneurship. Learning to trust myself outside of those institutional frameworks took time and courage.
There were moments of doubt: Is this the right direction? Will this resonate? Can I really build this on my terms?
I also had to navigate the balance of multi-hyphenate identity — being a founder while still leading in a professional environment, a creator while building strategic frameworks, and later, a mother while nurturing businesses and a personal vision. Maintaining clarity and energy across all of those roles was — and still is — a constant practice in discipline, grace, and self-belief.
Like many entrepreneurs, I faced the common growing pains: refining offerings, learning to pace growth, investing wisely, and understanding when to say yes — and more importantly, when to say no. Perfectionism was another hurdle. I had to learn to launch before I felt “ready,” knowing clarity comes through action, not waiting.
What I’ve discovered along the way is that challenges build resilience and direction. Every obstacle — every learning curve, misstep, uncomfortable stretch — helped shape a clearer vision for both brands and a stronger sense of who I am as a founder and creator.
It hasn’t been smooth, but it has been meaningful — and that’s what makes the journey worthwhile.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Simply Luna and That Digital Belle may look like two separate ventures, but they share one heartbeat — they both center on connection, storytelling, and elevating others through intentional brand expression.
Simply Luna is a curated boutique brand inspired by modern femininity, intentional living, and the belief that style shouldn’t just be worn — it should be felt. We focus on timeless pieces that bring ease, confidence, and a sense of everyday elegance to women’s lives. Our community resonates with authenticity, softness, strength, and the beauty found in real moments — not just picture-perfect ones.
From the very beginning, Simply Luna was built to feel personal — like you’re shopping from a friend, not a storefront. We’re proud to create a shopping experience that feels warm, community-driven, and rooted in connection, not just commerce. Our motto, “Be the Moon Among the Stars,” reflects our belief that every woman deserves to shine in her own way. It’s about embracing your season, your magic, and your growth.
On the other side, That Digital Belle is a digital strategy consultancy that helps founders, executives, and purpose-driven brands show up powerfully and with clarity online. We specialize in:
– Digital brand strategy & positioning
– Social media management & content development
– Personal branding and thought-leadership presence
– Analytics-driven growth and audience engagement
– Creative storytelling and launch support
What sets our work apart is the marriage of strategy and soul — we don’t just build content; we build presence, voice, and trust. Our clients aren’t looking for trends — they’re looking for transformation, alignment, and impact. And we help them craft that through intentional systems, tailored brand tone, and content that speaks with depth, not noise.
I’m most proud of the way both brands feel — grounded, connective, and real. Nothing here is transactional. Whether someone shops a Simply Luna drop or partners with That Digital Belle on their digital presence, the through-line is the same: a commitment to authenticity, empowered storytelling, and creating spaces where women and conscious leaders feel seen, supported, and inspired.
Both brands were created with heart, and they continue to grow with community at the center.
Where do you see things going in the next 5-10 years?
The next decade will bring a more intentional, tech-integrated landscape where authenticity, community-driven brands, and strategic digital presence matter more than ever. From AI-powered personalization and social-commerce growth to the rise of niche creator communities and value-centered consumer behavior, brands that lead with purpose and human connection will stand out and thrive.
Contact Info:
- Website: https://www.shopsimplyluna.com/ ; https://thatdigitalbelle.info/
- Instagram: https://www.instagram.com/simply_luna/ ; https://www.instagram.com/thatdigitalbelle/
- Facebook: https://www.facebook.com/shopsimplyluna?view_public_for=424621145122352#
- LinkedIn: https://www.linkedin.com/in/izabela-bos/
