Today we’d like to introduce you to Isabel.
Isabel, we appreciate you taking the time to share your story with us today. Where does your story begin?
Absolutely. My background is on marketing and branding. For the past 17 years, I built a successful corporate career, first in Latin America and later in the US. I’d the honor to lead marketing and branding teams for a Fortune 500 company, and I truly loved it. Mentoring and coaching people was one of my favorite parts of the job. But at some point, between the endless reorgs and becoming a mom, my priorities shifted. What looked perfect on paper no longer felt like my dream.
The decision to leave corporate wasn’t easy, but the calling to do something bigger was undeniable. My turning point came when my company closed its doors in Florida, I took it as the sign I needed to finally build something of my own.
That’s when I began coloring outside the lines and seeking inspiration from women, who built careers by doing what they loved. I knew I wanted to do the same, leverage the skills that helped me build global brands and scale businesses, but this time in service of women professionals like me. Women who had outgrown their current spaces, whether in career or business, and were ready to expand their impact by bringing their brilliance online.
That vision gave birth to Unlocking Digital Marketing Lab—a coaching and consulting space where I now guide female founders to transform their offline expertise into scalable, heart-led businesses aligned with their lived experiences.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth road? Not at all.. Haha There have been highs and lows, moments of deep uncertainty, and seasons of incredible growth. But honestly, I wouldn’t trade any of it. I’ve learned that the fastest way to grow is by moving through resistance, not around it. Every obstacle has stretched me into the woman and entrepreneur I was meant to become.
When you step into something new, especially entrepreneurship, you quickly realize that the biggest battles aren’t external, they’re internal. You have to learn how to wear many hats, manage your time with intention, and make decisions from a new level of awareness. But beyond all the strategy and structure, there’s a quiet truth no one prepares you for: entrepreneurship is an identity shift.
That shift— from employee to CEO, from having a team to becoming your own team, here is where the real growth happens. In corporate, I executed someone else’s vision. As an entrepreneur and leader, I had to create my own. That meant learning to prioritize my time, energy, and resources differently, and surrounding myself with mentors and communities that helped me expand. Entrepreneurship can be lonely, but when you find your people, you realize growth doesn’t have to happen in isolation.
As women, we’re often conditioned to play small—to chase stability over expansion. Dream too big and you’re called unrealistic; dream too small and you’re seen as stuck. But I’ve learned that the real challenge isn’t what others think, it’s learning to reframe the inner critic that says you’re not ready or not enough. Developing a growth mindset is critical to be able to expand your capacity to lead.
As many female founders I have experience perfectionism, impostor syndrome, and the fear of being fully seen. But I’ve also learned that expansion requires courage. It’s about allowing yourself to be a beginner again, to evolve, and to celebrate who you’re becoming along the way.
Entrepreneurship, to me, is personal development on steroids. It’s not just about building a business—it’s about building the next version of yourself. And that journey, while imperfect, is the most empowering one I’ve ever taken.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Unlocking Digital Marketing Lab, I help visionary women turn their offline expertise into profitable and scalable online offers.
I work primarily with professionals, coaches, and service-based founders who have already built careers they’re proud of but feel ready for something more aligned, something that gives them both freedom and fulfillment. My mission is to help them bridge that gap by transforming their offline brilliance into an online business that feels authentic, profitable, and purpose-driven.
What sets my work apart is the blend of strategy and emotional intelligence. My corporate background taught me how to build global brands that scale, but my passion lies in empowering women to see their own genius—especially the parts they’ve often normalized or overlooked. I believe in timeless business principles, but I don’t believe in one-size-fits-all strategies. Every client’s business is as unique as her story, lifestyle, and vision. My role is to help her uncover that uniqueness and turn it into a smart, scalable offer ecosystem.
But beyond the frameworks and strategies, what I’m most proud of is the transformation my clients experience. They come to me seeking business clarity and leave with personal empowerment. They walk away not only with a roadmap but with a renewed sense of self-belief and ownership of their brilliance.
Because the truth is, your business can only grow as much as you do. And that’s what my brand stands for: unlocking women’s brilliance so they can lead, impact, and build the kind of life-first businesses they once only dreamed of.
I currently offer two core coaching experiences. The Clarity Sprint is a private 1:1 experience designed to help women gain clarity on their offer and business direction. My signature program, Unlocking You, is a 6-month experience offered in both group and 1:1 formats. It guides women to package her expertise into a scalable signature offer rooted in their lived experience. During 6 months we build her brand foundation, content strategy, offer suite and marketing plan that allow them to launch with clarity, and confidence.
What’s next?
The next chapter for Unlocking Digital Marketing Lab is all about expansion—with intention and heart. My focus is on scaling the impact of my work into new markets like Latin America. My mission is rooted deeply into helping more women turn their expertise into a businesses where they can find finalcial freedom and purpose.
I’m currently developing new digital programs and workshops designed to reach more women at different stages of their entrepreneurial journey. The goal is to make business reaources more accessible, so more women can step into entrepreneurship feeling equipped, confident, and supported.
At the same time, this season feels like a deeper evolution. I’m not just focused on scaling my business; I’m focused on scaling impact. I want to continue creating spaces where women feel seen, supported, and safe to dream bigger. To me, success isn’t just measured by revenue or followers—it’s measured by how many women find the courage to trust their gifts and take action on their vision.
Ultimately, my dream is to turn Unlocking Digital Marketing Lab into a legacy brand that continues to empower women to build life-first businesses that align with their values, energy, and purpose. This isn’t just a business for me—it’s a movement to help women redefine what success looks and feels like on their own terms.
Contact Info:
- Website: https://www.unlockingdigitalmarketinglab.com/
- Instagram: https://www.instagram.com/isabelmena_official/
- Other: https://stan.store/unlockingdigitalmarketing
Image Credits
Photographer: Franccesca Canales Company: TheLensCollective.co
Location: Casa Nōmada – Fort Lauderdale @casanomadaretreat
