Today we’d like to introduce you to Hannah Cohen.
Hannah, we appreciate you taking the time to share your story with us today. Where does your story begin?
My career has never followed a straight line, but looking back, every chapter has led me exactly to where I am today.
I began my professional journey in the fashion and lifestyle industry, which gave me an early understanding of branding, storytelling, and the importance of creating meaningful experiences. From there, I transitioned into publishing, eventually becoming Co-Editor-in-Chief of a lifestyle magazine, where I had the opportunity to work closely with entrepreneurs, innovators, and leaders across various industries.
Later, I moved into the world of international relations and cultural diplomacy, serving as Director of Public Relations and Culture for the Mexican Pavilion at Expo 2020 Dubai. That experience reinforced my passion for connecting people, building strategic partnerships, and bringing ambitious projects to life on a global stage.
Several years ago, I began developing the concept for a luxury wellness destination inspired by the private members’ club model—an environment that would give access to the world’s most innovative wellness technologies. At the time, many of the concepts that are now shaping the longevity conversation were still relatively unknown, and I became fascinated by the idea of curating transformative experiences through cutting-edge technologies that were not yet available in the Americas.
As I researched emerging trends and explored solutions that aligned with this vision, I discovered Iyashi Dôme, a Japanese infrared wellness technology rooted in decades of research and inspired by traditional Japanese longevity practices. What initially began as a search for the right technology for a single concept quickly evolved into something much bigger.
I realized there was a significant gap in the market: despite the growing demand for longevity and evidence-based wellness solutions, this technology had not yet been introduced across the Americas. Recognizing that opportunity, I shifted my focus from opening one wellness destination to bringing an entirely new category of wellness technology to the region.
Today, as the representative of Iyashi Dôme across the Americas, my mission is to bridge innovation, hospitality, and longevity by introducing transformative wellness experiences to luxury spas, hotels, wellness centers, and private clients.
At its core, my journey has always been about identifying what people need before they know to ask for it—whether through media, cultural initiatives, or now, through the future of wellness. And I truly believe we are only at the beginning of what longevity-focused living will become.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, but I think that’s often the reality when you’re introducing something truly new to a market.
One of the biggest challenges has been bringing a technology with virtually no presence in the Americas and building awareness from the ground up. Iyashi Dôme has been established for more than two decades across Europe, the Middle East, Russia, and parts of Africa, with a strong reputation within the wellness industry. However, introducing it to a completely new market required a very different approach. The Americas are incredibly savvy when it comes to longevity, recovery, and proactive well-being, but consumer behavior, communication styles, and marketing strategies differ significantly. It wasn’t simply about launching a product—it was about translating an existing success story into a new cultural and commercial landscape.
There were many moments when I faced closed doors and heard “no” more times than I could count. I also navigated significant changes within the business, including separating from a business partner and continuing forward independently. Those experiences tested my resilience and forced me to trust my instincts as an entrepreneur.
What kept me moving forward was my belief in the product, but even more importantly, my belief in the vision behind it. I knew there was a place for this technology in the Americas, and I understood that building something meaningful often requires patience, persistence, and the willingness to pave the way for something people haven’t experienced before.
Looking back, those challenges became some of my greatest teachers. They pushed me to adapt, refine the message for this market, and become a stronger leader. If anything, they’ve reinforced that entrepreneurship isn’t about avoiding obstacles—it’s about continuing to move forward despite them.
And if there’s one lesson I’ve learned throughout this journey, it’s that resilience isn’t just about believing in your business; it’s about believing in yourself enough to keep showing up, even when the outcome isn’t immediately visible.
Alright, so let’s switch gears a bit and talk business. What should we know?
Iyashi Dôme is a pioneer wellness and longevity technology based on a Japanese modality where they bury themselves in black carbon sands in a region in Japan called “Suna Ryoho”, to detoxify from heavy metals, improve inflammation, relax and slim due to its properties. The CEO Shogoro Uemura, patented the same benefits that you get by burying yourself on those sands and created the Iyashi Dôme – a Japanese Sauna that has been on the market for over 20 years in leading hospitality groups and spas across the world.
Whilst developing a med-spa concept, where I wanted to bring to the USA technology that do not exist I came across this beautiful and healing technology and saw a greater opportunity in introducing it to the USA market. Back then there was no presence whatsoever -and that’s how I started the distribution in the USA and the Americas for the Iyashi Dôme.
At the moment, after 3 years of entrepreneuring, I specialize within the company as Director of Strategic Partnerships. This vision and precise networking, has been key for me to educate the market about the Iyashi Dôme, and foremost positioning it with aligned partners that encompass luxury mindful wellness,
Where do you see things going in the next 5-10 years?
I believe the wellness industry is evolving into the longevity industry. People are no longer looking only for relaxation or quick fixes—they’re becoming much more proactive about how they age, recover, sleep, manage stress, and optimize their overall quality of life.
Over the next five to ten years, I see a major shift toward personalized and science-backed wellness experiences. Technologies and treatments that were once considered niche or reserved for elite athletes and biohackers will become more mainstream. Consumers are increasingly seeking solutions that deliver measurable results while fitting seamlessly into their daily routines.
I also believe we will continue to see the convergence of hospitality, healthcare, and wellness. Luxury hotels, spas, residential developments, and even workplaces will integrate longevity-focused experiences as an expected amenity rather than an added luxury.
As the representative of Iyashi Dôme across the Americas, I see a growing appreciation for rituals that blend centuries of wisdom with modern innovation. The future of wellness is not about replacing tradition with technology, but rather using both to support healthier, more intentional lifestyles.
Pricing:
- $48,000
- $50,000
- $55,000
Contact Info:
- Website: https://www.maisonharmoneah.com/
- Instagram: @iyashidomeamerica
