Today we’d like to introduce you to Chanan Averbuch.
Hi Chanan, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
In 2011, Chanan started as a regional sales person at an Israeli visualization company Primeview where he grew from business development director, VP, SVP and ultimately EVP of the Americas. In that capacity, he developed relationship that led to large roll-outs for Estee Lauder, Norwegian Cruise Lines, Fox Studios, ESPN, NBC, ABC, CBC, Marriot, Hilton, and many more.
Fast forward to 2025, Chanan Averbuch became the Co-founder and Chief Experience Officer of Blue Square X, a groundbreaking new business unit at Blue Square dedicated to crafting unforgettable experiential and immersive technology solutions.
By transcending traditional signage, Chanan spearheads’ the seamless integrations of technology, space, and content. This innovative approach redefines customer engagement, a critical factor for success in today’s competitive landscape. Today, the company’s solutions can be found in luxury retail stores, premium hotels, museums and branded residences. Notable projects include New York Yankees, Christian Dior and Waldorf Astoria.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
For over a decade, Chanan has been in many industry publications providing editorial information on the evolution of the display industry, Audio Visual marketplace and Virtual Reality forums talking about how every challenge has only made him stronger. Every stumbling block ultimately propelled him further.
Can you tell our readers more about what you do and what you think sets you apart from others?
Over five years ago, I noticed way too many large canvas with either boring content or known at all because no one was interested in assuming ownership. Rather than just skipping over this reality, I decided to do something about it and partner with creative teams to bundle with large display solutions. Fast forward to 2025 & 2026, we are collaborating with blue-chip artist like John Gerrard and Jennifer Steinkamp in collaboration with globally acclaimed art galleries such as Lehmann Maupin and Pace Gallery. Additionally, we brought in CGI based works at Blue Square X to deliver custom one-of-a-kind LED Spectaculars:
Before we go, is there anything else you can share with us?
In addition to being a father who together with his wife Shirra, three girls and three boys, Chanan is an active member of his South Florida community and non-for-profits. His personal hobbies include cycling, weightlifting, basketball and enjoys the great outdoors.
Contact Info:
- Website: https://www.blueSQX.com
- Instagram: bluesquare_x
- Youtube: https://www.youtube.com/@BlueSquareX
