Tetiana Bohoslavska Orel shared their story and experiences with us recently and you can find our conversation below.
Tetiana , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What’s the most surprising thing you’ve learned about your customers?
The most surprising thing I’ve learned is this: customers are just people.
It might sound obvious, but once you stop segmenting them by age, gender, or geography and start thinking like a psychologist, everything shifts. You begin conducting not just audience analysis — but full-scale psycho-emotional research to truly understand who they are and who you’re really creating for. That’s when the perfect match between product and customer happens.
Sometimes I joke that I’m waiting for a Tinder-style app for brands — swipe right to find your ideal product–consumer match.
People are drawn to people — to brands, stories, and communities — because they recognize something familiar in them. A part of themselves. And that’s where connection, trust, and belonging begin.
As brand strategists, producers, marketers — our job is to begin with this truth: what do people actually need in order to feel seen, supported, and inspired?
And here’s one of the most important things I’ve learned: to truly understand your customer, you have to live a version of their life.
You can’t just absorb data or observe behavior from a distance. Knowledge without lived experience doesn’t turn into insight — and insight is what drives real creation.
That’s how real products are born. That’s how empathy becomes strategy.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Tetiana Bohoslavska-Orel. I’m a brand strategist, creative director, producer, and the founder of several transformational ventures — including Piece of Cake, Five Keys, and MAGA Ukrainian Magic.
For the past three years, I’ve been living in sunny Florida, and this chapter of my life has brought deep clarity. It allowed me to reconnect with what truly drives me — and what I want to share with the world. With a background in creative industries, branding, and transformational practices, I’ve developed a keen sense for cultural and emotional trends — especially those that will shape the next 5 to 10 years.
One of the most important of these is what I call the Pleasure Paradigm. Not fleeting happiness or momentary joy — but the deeper, more sustainable experience of pleasure as a state of being. We can feel pleasure in food, in presence, in relationships, in motherhood, in creativity, in any role we play. And that, I believe, is becoming the new global currency of wellbeing.
Inspired by this idea, my team and I are building a large-scale international project called INNER BLOOM — a 3-day immersive summit-retreat launching in 2026, entirely dedicated to the mind–body–spirit experience of pleasure.
At the same time, we’re developing a groundbreaking mobile application that won’t just support mental health — it will act as a personal transformation avatar. Think of it as a ChatGPT for personal growth: intelligent, intuitive, and fully personalized.
This will be an entirely new methodology that combines both esoteric wisdom and scientific approaches. It will live in your pocket — a trusted, daily presence that brings you back to yourself.
The core of the system is built on five pillars:
Love
Freedom
Safety
Connection to Self
Connection to God
This app will integrate tools such as astrology, tarot, Human Design, Soul Matrix, quantum psychology, and more — all working together to generate a unique transformational path. Each day, the user will receive personalized challenges, reflections, and guidance to expand, grow, and move beyond their perceived limits.
For me, branding is not just about visuals or storytelling. It’s about creating a living ecosystem of meaning and experience — one that reconnects people with themselves and with the joy of simply being alive. That’s the work I’m here to do. That’s my personal mission — and my magic.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
Back in 2012, when I co-founded RGB Idea Group in Ukraine with my partner, we had two core directions: events and branding.
One phrase I kept hearing in the early days was: “We are interchangeable.”
As in — we’re co-founders, we can replace each other if needed. But that never resonated with me. I didn’t want to be interchangeable — I wanted to be distinct, individual, irreplaceably myself.
When I started working in events, I spent a long time observing how others did it. But the more I watched, the more I felt disconnected. It didn’t inspire me. It didn’t ignite anything. And one day, a phrase just came to me:
“An event is not a trash can — and neither is a person.”
You can’t do everything well. You can’t just throw things in and hope it works. And when I interview people for my team, I never ask: “What can you do?” I ask: “What do you love to do?”
The world never told me who I had to be.
It guided me — gently — so I could see who I truly wanted to be. What I wanted to give back. What I wanted to bring to this world.
But before that realization, I would describe myself as someone who was programmed by the matrix — ruled by emotions, limited by internal scripts, living as a victim of patterns I didn’t yet recognize.
And until we become conscious of those programs — until we fully sync the external with the internal — we can’t find true balance. We can’t give and receive from a full place. We can’t find flow.
You cannot set a destination in your GPS if you don’t know why you want to go there.
Was there ever a time you almost gave up?
In this life, I’ve realized something crucial: there is no such thing as “rock bottom.”
You can keep falling. There’s no final crash, no universal point of impact. When people say, “Hit the bottom and push off,” — I’ve learned that each of us defines our own bottom.
And just like that — there’s no ceiling either.
We might feel that in a specific job, moment, or project, we gave everything we had. And yet, we still go on. Because the ceiling is also an illusion.
So what does it even mean to “give up”?
Lately, I’ve come to believe that one of the deepest fears people carry is the fear of failure.
But let’s reframe it: what if life is a game?
In a video game, you don’t die — you just restart, or reload from your last save. You try again. That means failure isn’t real. And especially not when you’ve bet on the winner — you.
Giving up and losing are not the same thing.
To me, surrendering isn’t about quitting — it’s about trust.
I try to surrender to the process instead of resisting or sabotaging it. It doesn’t mean inaction — it means alignment.
I’ve realized that the ability to surrender — not in defeat, but in openness — is a superpower.
Sometimes surrender is the smartest, strongest thing you can do.
There’s no point in trying to outsmart God, the Universe, or the flow of life.
There is value in letting go, allowing, trusting, and even enjoying the ride — instead of endlessly striving.
And maybe the highest form of achievement…
is when you’ve surrendered, and you’re finally able to feel joy.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief or project you’re committed to, no matter how long it takes?
The most important thing I’m committed to—above all—is my own growth and evolution.
I’m devoted to the insights that strike me like lightning, to my intuition and to the sensations that guide me. Every connection I make—whether with a client, a friend, or a mentor—starts with a feeling, an inner knowing of what I’m stepping into, what inspires me, what drives me forward each day.
If I don’t feel that spark, I’m always honest. I’ll say: “I’m not your person. I’m not the one who will lead you to the result you’re looking for.”
Because the biggest project of my life is me.
Caring for myself, continuing to learn, to reinvent, to search for meaning—and to share that meaning with the world—is the work I will never stop doing, no matter how long it takes.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you knew you had 10 years left, what would you stop doing immediately?
That’s an interesting question, because every day I try to remind myself that I don’t actually know how much time I have left. Ten years, one year, one day — none of it is guaranteed. So when I feel lost or uncertain about what I’m doing or why, I ask myself: “If my life ended today, would I be satisfied with how I lived it?”
And if the answer is yes, then I know I’m heading in the right direction.
The scariest thing, in my opinion, is boredom.
When boredom shows up, we have a choice: we can shake things up, seek new answers, grow, and keep playing — or we can recognize that boredom itself might be part of something greater. Maybe it’s a moment to pause, to observe life instead of controlling it.
I often say: Surrender.
Surrender to boredom, to pleasure, to the unknown. Don’t fight, don’t force — just try.
And trying without striving is the hardest thing for a human being.
If I could stop something immediately, I’d stop hesitating to share my insights.
I’m 36 now, and I sometimes wonder why I’ve held back from offering more of what I know, feel, and experience to the world.
Maybe this interview will change that.
Maybe someone will read it and one small thing will resonate — and that’s enough to make me happy.
It doesn’t matter how much time we have.
What matters is how we live each day.
Whether we have a goal or a higher calling, whether we enjoy the process.
It’s not about what’s missing — it’s about what’s already here.
Fear always lives in tomorrow.
Joy lives in today.
And the funny thing is: today, we already have everything we need.
Contact Info:
- Website: https://www.5keys.club/
- Instagram: https://www.instagram.com/bogoslavskaya_orel/profilecard/?igsh=NWNsZzNxZjlodzY3
- Youtube: https://www.youtube.com/@podcast_4elovek
- Other: https://magalights.com/2
