We’re looking forward to introducing you to Liudmyla (Mila) Krotova. Check out our conversation below.
Hi Liudmyla (Mila), thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What are you chasing, and what would happen if you stopped?
I’m focused on strategic growth and measurable excellence — not only in individual performance, but in the systems that support it. My work is about building scalable structures that elevate professionals, raise industry standards, and create long-term impact.
If I stopped, multiple ongoing initiatives would lose momentum — from international competition training and mentorship to strengthening the United States’ position in the global beauty arena. What I do goes beyond personal ambition; it’s about sustaining progress, ensuring consistency, and preserving the kind of leadership that makes that progress possible.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Liudmyla Krotova. I’m an international judge and the Head Coach of the U.S. National Aesthetics Team at the OMC Hairworld World Championship. I specialize in building structured, high-performance systems that prepare beauty professionals for success on the international stage. My coaching approach is based on discipline, originality, and strategic execution.
What makes my work unique is the balance between creativity and structure — I train artists to express themselves while maintaining precision and competitive excellence. In 2024, my team made history by winning three gold medals and one bronze at OMC Hairworld — a first for the United States.
We are currently preparing more than 10 competition entries for the 2025 World Championship in Paris. My goal is to continue raising the bar — not only through competition, but through innovation, leadership, and long-term vision.
Amazing, so let’s take a moment to go back in time. What’s a moment that really shaped how you see the world?
There was no dramatic failure or turning point. What shaped my perspective was the long-term responsibility of building champions — first in Ukraine, and now in the United States. From early in my career, I was trusted to lead, to train, and to deliver results. I didn’t rise through crisis — I rose through vision, structure, and measurable success.
I’ve learned that consistency creates legacy. When you’re responsible for shaping the success of others, every step counts. That mindset — not a single event, but a sustained standard — has defined how I see the world and how I lead today.
What did suffering teach you that success never could?
Suffering taught me to build quietly, without applause. It taught me that long-term strength is not made in the spotlight, but in consistency, responsibility, and the ability to keep going when no one sees the effort.
Success shows the result. But suffering shows who you are when the results haven’t come yet. That inner discipline — the ability to stay focused, lead others, and build systems even in uncertainty — is something only hardship can reveal.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to building long-term systems that raise the standard of professional beauty education and international competition. For me, it’s not just about winning a medal — it’s about developing structures that consistently produce excellence, year after year.
My belief is simple: talent needs discipline, and success needs a process. I’ve seen how the right strategy can transform a student into a world-class competitor. That’s what I work for — not short-term results, but lasting transformation. However long it takes, I’m committed to this vision.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What are you doing today that won’t pay off for 7–10 years?
Among those I continue to support on their path to international recognition are the 2024 world champions: Oleksandr Kodak, Dariia Balaban, and Valeriia Krepel. Their victories at the OMC Hairworld World Championship marked a major milestone for the American beauty industry and proved that the United States is ready to lead confidently on the global stage.
Today, these accomplished professionals are working alongside a new wave of exceptional talent — Anhelina Pohorielova, Ilona Hradinaru, Anna Orlova, Elena Zaborskaia, and Iryna Druzhynina. Each of them is more than just a participant; they are strong, fully formed professionals with signature techniques and original creative approaches. Their competition work demonstrates the level of precision, innovation, and artistry required for international success.
All of them have been selected to represent the United States in the Aesthetics category at the 2025 OMC Hairworld World Championship. Their preparation is focused, strategic, and rooted in originality. We’re not just training skills — we’re shaping a new generation of professionals capable of competing at the highest level.
As a coach and mentor, it’s my mission not only to guide them to the world stage, but to help each of them unlock their full potential. Their success is no accident — it’s the result of a structured, disciplined approach to training and development. This is not only a personal achievement for each artist, but also a contribution to the growth of our industry and a clear reflection of the United States’ growing strength and leadership in the global beauty arena.
Contact Info:
- Website: https://milasbeautylab.com
- Instagram: https://www.instagram.com/milas.beauty.lab?igsh=MTJhbWdjcWJiaGN3cA==
