We’re looking forward to introducing you to Javier Edwards. Check out our conversation below.
Javier, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is something outside of work that is bringing you joy lately?
Hanging out with my son at the pool has been an absolute blast. He’s learning how to swim so it’s been fun watching him improve each visit.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Javier B. Edwards — a Creative Producer and the COO of Create Good Content, a nonprofit dedicated to helping Christian storytellers create work that is both excellent and truly good.
At Create Good Content, we revive the essence of “good” in visual media — the kind of goodness God declared over His creation in Genesis. Our mission is to produce and promote stories that inspire, build community and advance the craft of visual storytellers who want to share gospel truth.
We want to equip Christian creatives to tell edifying, truth-centered stories with creative excellence, purpose, and integrity.
In addition to my work at CGC, I’m an experienced Creative Producer in the commercial media space, overseeing projects from concept through delivery.
Okay, so here’s a deep one: What relationship most shaped how you see yourself?
One of the questions I’m sure 99.9999% of people ask at some point is:
“Why do I exist? And probably a close second are:
Who am I, and how do I find out?”
Some wrestle with these questions early, others much later. I don’t remember asking myself these exact questions, but, at 18, I was confronted with them in an unexpected, unique way.
One afternoon, while working in my college library, I was invited to a gospel retreat. I’d twice before turned down the same invite from two different people. By this third invite, my “no” was more emphatic. The evangelist responded, to my shock: “The price was already paid for you.” So, I went to honor that person’s generosity — a decision that, looking back, probably saved my life.
While there, I encountered the LORD. The gospel cut through everything I thought I knew about myself:
“Who am I?” — I am God’s Workmanship.
A child of God, redeemed, an heir, a light, and image bearer.
“Why I exist” — For God’s glory, to bring goodness and excellence, to be a light in dark places, to advocate for the voiceless, to pursue justice, to finish my life’s race with valor.
“How do I know” — I’ve seen God fulfill His promises. I’ve witnessed His power. I’ve beheld the miraculous.
The implications? I live without fear. I rise when I fall. I radiate joy, peace, and love.
I am free — free to be wholly me in Christ, free to create, free to give my life for love’s sake.
My relationship with God shapes how I see myself and defines how I live.
What did suffering teach you that success never could?
Wow.
This question hits home because of a recent personal experience with suffering:
In 2023, I tore my Achilles and lost the ability to walk. For someone who grew up as an electric athlete, this was devastating and came at the most inopportune time.
The physical pain was nothing compared to the onset depression, which shape-shifted into despair. It was a bottom – but I rose.
The suffering was not wasted. I believe God used it to humble me, slow me down, and rebuild me from the inside out.
I learned a different pace of living.
I learned to appreciate moving slower.
I learned gratitude at a deeper level and discovered that real success is far less vain than the vision I had before this situation.
Real success is contentment.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
Industry voices: “People’s attention spans are dwindling.”
I’m not convinced.
It’s less that people can’t focus and more that they’re being served micro doses of sprint paced, algorhtmically curated content on platforms.
It’s like serving someone who’s starving a million kernels of popcorn for breakfast lunch and dinner, instead of a single well-balanced, mindful meal. One plate at a time, over a course of time.
Unlimited consumption and the appeal to it is nuking our attention spans. I don’t believe we were designed for unlimited access to “content.” Our dopamine levels are out of control.
Creatives are now pressured to make high adrenaline, fast paced content instead of a carefuly constructed body of work. In buying into this idea, businesses and creators often end up producing hollow content for engagement – and thus the cycle persist.
A fair counter might be:
“The rise of short-form is just a reflection of how people prefer to consume content in today’s world — and if you don’t adapt, you lose relevance.”
Maybe.
Consider this: when every major platform prioritizes bite-sized bursts, it creates an environment that rewards instant gratification and sidelines depth. Over time, that shapes how people engage. It’s not mindful adaptation — it’s a choice that trades sustained engagement for quick, cheap returns at a high cost to society.
Okay, so let’s keep going with one more question that means a lot to us: If you laid down your name, role, and possessions—what would remain?
A man of God. I am God’s workmanship.
Contact Info:
- Website: https://zaap.bio/javierbedwards
- Other: Substack:
https://substack.com/@javierbedwards?r=5b79y&utm_medium=ios
Image Credits
Zevon Jackson
El Roi Studios
