We’re looking forward to introducing you to Alice Deluca . Check out our conversation below.
Alice, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What’s the most surprising thing you’ve learned about your customers?
One of the most surprising lessons my clients have taught me is the true power of listening. Technical skills are important, but what truly creates transformation is taking the time to understand the person in front of you their fears, their desires, and the story behind their request. That’s where authentic beauty begins, and that’s what makes every result unique
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Alice De Luca, and I created AD Experience Miami with the vision of blending Italian elegance and precision with Miami’s unique energy. Every color, cut, or style begins with an honest conversation and is crafted like a tailor-made creation designed around each client’s skin tone, eyes, personality, and uniqueness. The true difference? Attention to detail, genuine listening, and a constant pursuit of growth turning every visit into an exclusive and personal experience.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What part of you has served its purpose and must now be released?
I’ve let go of the part of me that was afraid to make mistakes. It once protected me and pushed me to improve, but now I see that mistakes are not obstacles they are teachers. Releasing that fear allows me to create with more freedom and authenticity.
If you could say one kind thing to your younger self, what would it be?
I would tell her: don’t try to be perfect, just be true. Mistakes will help you grow and challenges will make you stronger. Keep chasing your dreams with passion one day you’ll realize that every step had a purpose.
And yes… patience: I really had to work a lot on that!🤣🤣
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
I believe one of the biggest lies in our industry is the idea that beauty can be standardized, as if there were a universal formula. The truth is that every woman is unique and deserves a personalized approach. Another misconception is that technical skill alone is enough when in reality, what truly makes the difference is listening and understanding the person in front of you. The industry often frames transformation as either internal or external, but I believe the two are inseparable. When a client feels good on the inside and sees herself fully valued on the outside, that’s when the real magic happens. That’s the essence of my work
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you laid down your name, role, and possessions—what would remain?
If I gave up my name, my role, and everything I own, I would still remain myself with the values I’ve built and continue to build every day. What would stay is my constant drive to improve, the energy I bring into everything I do, and the passion to make people feel good. In the end, what truly matters is what we cultivate within
Contact Info:
- Website: https://adexperience.net
- Instagram: https://www.instagram.com/alice.de.luca.hair
Image Credits
Alice
