Today we’d like to introduce you to Yanelis Correia.
Yanelis, we appreciate you taking the time to share your story with us today. Where does your story begin?
From a young age, I watched my mother struggle to navigate Medicaid and disability benefits here in Florida. The process was confusing, overwhelming, and at times discouraging. Seeing how difficult it was for her to access the help she needed left a lasting impact on me. I made a promise to myself early on: I would dedicate my life to helping people avoid that same frustration.
That promise led me into the insurance industry.
Over the years, I realized that helping someone with health insurance or life insurance isn’t just about enrolling them in a plan. It’s about education. It’s about clarity. It’s about walking someone through complex options and helping them understand what coverage actually means for their family, their health, and their financial future.
In Florida especially, insurance can feel complicated; from ACA Marketplace plans to private health insurance, Medicare options, and life insurance policies. Many people simply need someone who will slow things down, explain the differences, and help them feel confident in their decision.
That’s why I founded SFLA Insurance.
Starting my own agency allowed me to build something centered on honesty, accessibility, and long-term relationships. My clients aren’t policy numbers, they become like family. My goal is simple: make insurance easier to understand, easier to access, and less intimidating for families and individuals across Florida.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road.
Insurance is an industry built on regulations, constant policy updates, and public misconceptions. One of the biggest challenges has been overcoming the distrust many people feel toward insurance companies. Too many people have had bad experiences or felt rushed into decisions without fully understanding their coverage.
Another challenge was starting my own company. Building an independent insurance agency in Florida means earning trust from scratch. It means educating clients consistently, staying ahead of regulatory changes, and competing with large national brands that have massive advertising budgets.
But every challenge reinforced why I started.
When someone calls overwhelmed because they don’t understand their health insurance options, or worried about protecting their family with life insurance, I see my younger self sitting at the kitchen table watching my mom try to figure things out alone. That perspective keeps me grounded.
The road hasn’t been easy, but it’s been meaningful.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
SFLA Insurance is a Florida-based health and life insurance agency focused on helping individuals, families, and small business owners make confident, informed decisions about their coverage.
We specialize in Florida health insurance plans, including ACA Marketplace coverage, Medicare guidance, and life insurance solutions designed to protect families long-term. While insurance can feel overwhelming, our role is to simplify it. We walk clients step-by-step through their options, explain the differences clearly, and help them choose coverage that truly fits their needs and budget.
What sets us apart is how we approach the relationship.
We are not a high-volume call center or a one-time enrollment service. We build long-term relationships. When someone becomes a client, they gain a resource they can call year-round and not just during Open Enrollment. Whether it’s a billing issue, a coverage question, or a life change that requires adjusting a policy, we’re here.
We’re also independent, which means we are not tied to one carrier. That allows us to prioritize the client’s needs over commissions or quotas. Our focus is education first. When people understand what they’re buying, they make better decisions and they stay protected.
Brand-wise, what I’m most proud of is the trust we’ve built. Many of our new clients come through referrals from existing families we’ve helped. That tells me we’re doing something right. Our brand stands for clarity, accessibility, and reliability in an industry that often feels complicated.
I want readers to know that insurance doesn’t have to feel intimidating. Whether you’re looking for affordable health insurance in Florida, exploring life insurance to protect your family, or just unsure where to start, there are people who genuinely care and will guide you through it.
At SFLA Insurance, we don’t just enroll policies; we help protect futures.
What matters most to you? Why?
What matters most is trust.
Insurance decisions affect someone’s health, their family, their finances, and sometimes their future stability. When a client chooses a health insurance plan or sets up life insurance to protect their children, they’re placing real trust in the person guiding them. I don’t take that lightly.
Trust matters because I’ve seen what happens when people feel alone or confused navigating systems that are supposed to help them. I never want a client to feel rushed, pressured, or unsure about what they’re signing up for. My priority is always clarity first, making sure they fully understand their options and feel confident in their choice.
What also matters deeply to me is impact. I measure success less by policies written and more by the peace of mind my clients gain. When someone tells me they finally understand their health insurance coverage, or that they feel relieved knowing their family is protected with the right life insurance plan, that’s what stays with me.
At the end of the day, this business isn’t just about coverage, it’s about protecting people. And protecting people starts with earning and keeping their trust.
Contact Info:
- Website: https://sflainsurance.com
