Following the Second Annual Beauty Link-Up, Marcha Chaudry reflects on the power of keeping growth intentional. With around 100 engaged attendees, the night stood out not for scale, but for substance—real conversations, meaningful follow-ups, and connections that quickly turned into action. As a business and legal consultant, Marcha sees firsthand how isolating growth in the beauty industry can be, and her mission with Beauty Link-Up is clear: to build thoughtfully curated spaces where founders, suppliers, and creatives feel supported, informed, and genuinely connected in ways that move their businesses forward.
Hi Marcha, thank you so much for sharing your journey with us. We’re excited for our readers to learn more about the Beauty Link-Up and the powerful community you’re building in the beauty space—so let’s jump right in. Now that the Second Annual Beauty Link-Up has taken place, how did the event go, and what moments or outcomes stood out to you the most?
The event went really well. We were right around 100 attendees, and the room felt engaged the entire night. What stood out most was how easy the conversations were. People were not just exchanging business cards. They were actually talking, listening, and making plans to follow up. For me, that confirmed the value of keeping the event intentionally sized and curated.
This year’s event aimed to be bigger and more interactive, with curated networking and brand involvement. What new elements did you introduce, and how did they change the energy or experience compared to last year?
This year, I focused more on intentional mix and flow. We brought in a wider range of founders, suppliers, service providers, and industry professionals, and created space for organic interaction rather than rigid programming. The beauty bags also played a role. They gave brands visibility while giving guests something tangible to connect over. Overall, it felt more fluid and more social than last year.
Bringing together beauty professionals, investors, founders, and creatives in one room is no small feat. What kinds of connections or collaborations did you see forming that made you feel like, “This is exactly why we do this”?
I saw founders meeting suppliers they had been looking for, service providers connecting with brands at the right stage, and peers reconnecting after months of only seeing each other online. Several conversations turned into real follow-up meetings within days. Those moments, where you can tell something practical is going to come out of a conversation, are the reason I host this.
As a business and legal consultant working closely with beauty entrepreneurs, what common challenges are you seeing right now in the industry, and how does an event like Beauty Link-Up help founders feel more supported and empowered?
A lot of founders are navigating growth while trying to stay compliant, manage costs, and make smart decisions in a crowded market. It can feel isolating. Events like Beauty Link-Up help by reminding founders they are not doing this alone. They get access to peers, experienced operators, and resources in a low-pressure environment where they can ask real questions and get honest perspectives.
Looking ahead, how do you envision Beauty Link-Up evolving in the next few years, and what’s your bigger mission when it comes to building community and opportunity within the beauty industry?
I want Beauty Link-Up to continue growing thoughtfully, not just getting bigger for the sake of it. The goal is to keep it meaningful, relevant, and useful for the people in the room. My bigger mission is to build spaces where beauty founders and industry professionals can connect in ways that actually move their businesses forward, while strengthening the sense of community in the industry overall.
