Innovation doesn’t always come from billion-dollar corporations. Sometimes, it begins in a small, family-run Miami company with a bold idea and relentless determination. That’s the story of Everspray™, the alcohol-free, eco-friendly aerosol technology created by Marcelo Zelicovich, CEO of Doctor Aromas.
In 2025, Everspray™ won the SATA Advancement in Formulation Award, placing it alongside global giants like Procter & Gamble and Lysol-Reckitt — and signaling a turning point for the $85B+ global aerosol and fragrance industry. Producing ten times more scent-carrying microdroplets than competitors, the technology promises a future where fragrance, beauty, and even wellness products are healthier, safer, and more sustainable.
We sat down with Marcelo to talk about the inspiration behind Everspray™, what this milestone means for Miami, and how this breakthrough is set to transform the way the world experiences scent.
Hi Marcelo, thanks for joining us and congrats again on the award and all the progress. Your journey with Doctor Aromas began decades ago, long before Everspray™. What inspired you to keep pushing boundaries, and how did that vision lead to creating this breakthrough technology?
I’ve always been driven by a question: “What if?” Since 1993 in Argentina and later in Miami, I’ve been obsessed with reinventing how people experience fragrance. Doctor Aromas was the first chapter — bringing perfumery into everyday spaces, from homes to entire buildings. But I saw that aerosols hadn’t changed in decades: they used harmful gases, alcohol-heavy formulas, and faded too quickly. Everspray™ was born from that challenge. It’s not just an improvement — it’s a reinvention of the aerosol to be healthier, sustainable, and transformative.
As a family-run Miami company, how has being rooted in this city shaped your ability to innovate and compete with billion-dollar multinationals?
Miami gave us resilience. Competing with billion-dollar brands like Procter & Gamble or Lysol-Reckitt — companies with advertising budgets larger than our entire operation — wasn’t easy. But being a family-run business gave us agility and heart. Every decision, every dollar, went into science and innovation instead of bureaucracy or marketing noise.
Today, Doctor Aromas employs 28 Floridians, and every one of those jobs is proof that world-class innovation can be born right here in South Florida. Miami gave us the courage to take risks — and that courage is now helping us challenge the very giants of our industry.
Winning the SATA Advancement in Formulation Award placed you alongside giants like Procter & Gamble and Lysol-Reckitt. What does this milestone represent for you, your team, and the Miami community?
For context, SATA — the Southern Aerosol Technical Association — is the leading authority in the aerosol world. Each year, they recognize one company for the most groundbreaking innovation in formulation. In 2023 the award went to Procter & Gamble, and in 2024 it went to Lysol-Reckitt. For Doctor Aromas to win in 2025 with Everspray™ is the equivalent of receiving an Oscar in the aerosol industry — recognition that resonates globally and puts Miami on the map of world innovation.
For me, it was deeply personal. I came to Miami in 2003 with $650 in my pocket. To now stand on that stage felt surreal, a reminder that bold ideas from unexpected places can make history. For my team, it was validation after years of believing in a dream that seemed impossible. And for Miami, it’s proof that not all revolutions come from Europe — sometimes they begin in South Florida. This award is something our whole community can be proud of.
Everspray™ produces ten times more scent-carrying microdroplets than competitors. For everyday people, what does that mean in terms of health, sustainability, and how they experience fragrance in their lives?
It means longer-lasting fragrance, without stickiness, without alcohol, and without the risks of flammable gases. Instead of a scent that disappears in minutes, Everspray™ creates an elegant presence that lingers for hours.
What most people don’t realize is that from the very beginning, Doctor Aromas chose this safer path. We were already using non-flammable, VOC-compliant, planet-friendly aerosols, years before it became an industry priority. That’s why our fragrances feel different — because they’re not only beautiful, they’re healthier. In fact, independent studies show our formulations are so safe they can even be used in fine fragrance, surpassing the safety of many alcohol-based luxury perfumes.
In other words, when you perfume your home with Doctor Aromas, you’re enjoying something that’s actually safer than what most people put directly on their skin. That’s the true power of Everspray™ — a bridge between luxury and wellness, between beauty and sustainability.
Everspray™ is already disrupting how we think about air care, but it also has the potential to reshape fine fragrance and personal care. Looking ahead, how do you see this technology changing the way the world uses perfumes, beauty, and wellness products?
For decades, aerosols were dismissed as “just air fresheners.” Everspray™ changes that. Imagine a perfume that feels as sophisticated as the best French maisons, but is alcohol-free, safer for your skin, and able to stay on your skin for hours. Imagine skincare treatments delivered in precise microdroplets that absorb better and feel lighter. This isn’t science fiction — it’s where beauty and wellness are heading, and Everspray™ is the technology unlocking it.
If we look five years into the future, what legacy would you like Everspray™ to have left on the global aerosol and fragrance industry — and what message do you hope Miami can send to the world through this innovation?
Five years from now, I want people to say: “That was the turning point.” That Everspray™ was the moment aerosols became safe, sustainable, and elevated to the level of fine fragrance and personal care. This is about transforming a global industry worth more than $85 billion.
And here’s what makes me proudest: Doctor Aromas has already been using this technology since the beginning. Every time our customers perfume their homes, they’re not just enjoying fragrance — they’re taking part in a revolution. They are part of the first community in the world using an aerosol that is healthier for people and better for the planet.
That’s the legacy I dream of: a movement that starts in Miami and lasts for generations. Because not all revolutions come from Europe. Some begin in South Florida — with families, with visionaries, and with communities willing to believe in a better future.
Website: https://everspray.tech/
