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Rising Stars: Meet Tara Deal

Today we’d like to introduce you to Tara Deal.

Hi Tara, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
This story is an interesting one and still blows my mind. I’ve always been creative at heart, this led me to a career as a graphic designer and digital media working with design and publishing houses, in which I gained years of experience in all aspects of design, advertising, and marketing.

The next step for me was to dabble in another venture that piqued my interest, the fascinating world of e-commerce, and this was where my first online store ‘The Glimmering’ was created. Ring lighting was becoming very popular at the time since everyone wanted to be an Instagram star, so, seeing that the potential was there, my partner and I jumped right on in selling ring lights to all the future influencers.

What took me by surprise was having New York talent agent, Carissa Rossi of CRossi Entertainment reach out to me about gifting some of her celebrity clients in exchange for brand recognition. So, here I was sending products to and getting tagged by celebrities, like Hazel-E, Angel Brinks, Neyo, etc., and even designing for celebrities like Mama Breezy and Farrah Abraham.

I never imagined that my passion would lead me down this path. My adventure didn’t stop there, during the covid lockdowns, “That Libra Chic” was born. I was now expressing myself by creating memes and promoting other Libra content creators to build a community that needed some laughs and distraction as well.

Now it’s become a recognized brand with a huge following on Facebook, Instagram, and Twitter. This also led to becoming an author with a love and relationship guide for Libras, which is now available on amazon.com and Barnes & Noble.

We all face challenges, but looking back would you describe it as a relatively smooth road?
This road wasn’t a smooth one but it has been fun and very fulfilling!

It’s been a long, arduous journey, with sleepless nights working, people who didn’t believe in me, the days I didn’t believe in myself, the haters that tried and are still trying to stop me, and the freelance jobs that didn’t truly value me… but you know what I wouldn’t change a thing because I love the person I’ve become today.

A strong, focused, determined and visionary woman.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Even though I’m still and always will be a designer, and a brand/digital marketing specialist, my biggest joy was bringing a community of Libras together with my online persona That Libra Chic! I realized that I truly love being an influencer. Who knew that creating funny memes and videos, promoting other Libra influencers/creators would lead to growing to over 100k followers altogether on social media, (which is no easy feat) and writing and selling books on astrology. I sure didn’t. Now, I’m currently working on my blog and podcast “The Libra Lounge” and excited about whatever else is next!

What do you think about luck?
I’ve always believed in good luck and manifesting with the universe, and good luck has placed me in rooms I never thought I would be in! This good luck has just put me as a commentator on TMZ Live with Harvey and the crew! We’ve already recorded and they’ve even invited me to be back on the show in a few weeks. What I know for sure, and can stand on, is that hard work, believing in yourself and being prepared for any opportunity is the best luck formula.

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