Today we’d like to introduce you to Suzanne Lister.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Splash Jewelry & Accessories was born on a beach on the northeastern shore of Saint Martin under less than ideal circumstances. After a few years of family illness and losses, we knew it was time to pick-up where we left off. Having been born into the jewelry industry, my husband knew it was time to get back into what he’s always known – his love of designing jewelry.
If not for us, then for his father, who had lost his wife and son in the short span of 6 years. Splash was born from the need to keep moving forward despite life’s obstacles.
It is our passion for all things ocean and beach that guided us as to how we would develop our brand. The idea was to create a lifestyle brand that resonated with the “laid-back jewelry enthusiast”. We were never about the traditional upscale fine jewelry experience – although it’s what the family has always catered to. Not Richard and I. We were too laid back for that lifestyle. We wanted to create something attainable – a brand of jewelry where the woman can make a purchase at any time, rather than wait for that special occasion. The result is what we like to call “a brand for the senses”. We have incorporated our love and passions into Splash Jewelry & Accessories. From our Splash Waves Collection to our Signature Scent and most recently, our curated playlists on Spotify, Splash Vibes. The laid-back luxury brand appeals to the senses.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never easy to create something where the market is flooded because you can choose from hundreds of different companies. The question we are always asking ourselves is, how can we be different? The key is creating an experience and a level of customer service which is second to none. A phrase I recently relate a lot to is “I’m creating a brand, I’m always busy.” That could not be more accurate.
Having recently left my corporate job of 16+ years and dealing with a slew of health issues for the past eight years, I knew I had to make some serious changes in my life. I can now say that although I still have some of those health issues, they are finally under control to the point where I can enjoy my regular daily life. Those around me say I’m a completely different person – the person I truly am. Before starting Splash, I had a lot of toxic people in my life and considered myself somewhat of an introvert. I’m suddenly a much more social person and truly look forward to meeting new friends at our events.
With this newfound energy, you would have thought building this brand would be a breeze. I can now be found often working seven days a week. Except it doesn’t feel like work. It’s fun, it’s exciting, it taps into a creative side of me I never knew existed.
Please tell us about Splash Jewelry & Accessories.
Splash has found a unique way, unlike any other brand to incorporate the five senses. How you may ask? Visually – our breathtaking imagery on social media as well as on our website, takes you on a journey where you can disconnect from daily life. Touch – the feel of the jewelry against your skin. Scent – our Splash Signature Scent in all our packaging instantly transports you to a luxurious beach resort. Sound – each curated collection is uniquely named after songs that complement each piece. You can find a playlist for each collection on Splash Vibes on Spotify. Taste – is it not uncommon to find me chatting with a customer while we both sip on a glass of rosé or white wine. This is a great way to connect with customers at most shows and events.
I would describe the brand as “bringing to life the five senses, Splash has a unique way of recreating that upscale beach resort vibe wherever you are. Imagine the moment where you’re headed to a beachfront dinner, with sun-kissed skin from a day on the water, freshly washed hair and that perfectly fitting, comfortable dress as you sip on a glass of rosé. This is what we call the Splash Vibe. It’s never been just about jewelry. It’s about a lifestyle. An experience.” Welcome to the Splash Island Life.
If you had to go back in time and start over, would you have done anything differently?
I believe that everything happens for a reason. Things don’t happen when we want them to or as we want them to. They happen as they are meant to for our own growth and wellbeing. I have no regrets for what has transpired through the years. There are no mistakes, only lessons and learning experiences and it us up to us to grow from these.
I feel life has a way of guiding us through ups and downs, creating lessons and opportunities along the way. My 16-year corporate job provided some of the best training and discipline I needed to create this brand. If it weren’t for my boss(es) pushing me to limits I didn’t know I could achieve, I would have never had the courage to begin this journey. As tough as it’s been, I would not want things to have gone any other way.
Pricing:
- Essentials in Sterling Silver & Gold Vermeil pieces from $25
- Timeless Classics in 14kt gold starting at $50
Contact Info:
- Website: splashjewels.com
- Phone: 786.503.1828
- Email: hello@shopsplashjewels.com
- Instagram: https://www.instagram.com/shop_splashjewels/
- Facebook: https://www.facebook.com/shopsplashjewels
- Twitter: https://twitter.com/ShopSplashJewel
Image Credit:
Wish Creative
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