Today we’d like to introduce you to Shay Berman.
Thanks for sharing your story with us Shay. So, let’s start at the beginning and we can move on from there.
I was always the kid in school selling something, whether it be gum or pencils. Entrepreneurship always excited me. So, when I started college at Michigan State University studying advertising with a focus in digital marketing, I turned my summer job – landscaping – into my first business, Landscape Solutions. I ran this throughout college, earning over $20k in monthly revenue by my last semester. I learned so much from that first company, but I had studied digital marketing in school and still had a lot of passion for it. In fact, that’s how I grew Landscape Solutions into what it was.
But, I needed a change. So, I gave my company to my best friend and moved to South Florida. I started down here in a sales position – it was pretty grueling and I knew that I didn’t want to work for someone else my entire life. That led me to start another company, which turned into Digital Resource. I kept my sales job and worked on Digital Resource from my couch in Boynton Beach. This was in April 2014. By Fall 2015, I had left my job, was working on DR full-time and hired my first employee. She started as part-time, and in no time, I need her full-time.
Since this, it’s been constant growth.
Has it been a smooth road?
I have to say that there aren’t any huge bumps in the road. Nothing has ever truly derailed us. Yes, I work seven days a week, 18 hour days, all year long, but that’s to be expected when running a fast-growing company.
So far, our biggest struggle has been handling COVID. My team had to make some sacrifices – which they did so graciously, and I am extremely grateful for that – and we had a steep decline in clients. But, that major hardship was really overcome by our team’s positive outlook. We had moments of feeling out of control, not knowing what the future would hold and taking it day-by-day. But, at the end of every day, there was no option to fail. There was no Option B. We were going to learn from this and come out even stronger, and that’s exactly what we’re doing.
We’d love to hear more about your business.
Digital Resource is a full-service digital marketing agency, assisting forward-thinking businesses with custom strategies. Specializing in search engine optimization, responsive website design, digital advertising, content creation, and more, we have a proven track record in increasing search engine rankings, building social followings and most importantly, converting leads into real revenue.
We believe in complete transparency with our team, clients, and partners at all times. We do not have packages. Rather, everything is custom with month-to-month agreements. Our consultative nature allows us to educate our clients about what we do so that we can make a joint decision on what’s best for their company to reach its goals.
Our culture is what truly sets us apart. We work by a set of philosophies that encompass our culture of being transparent, dedicated, efficient, and fun. I have a saying that “there’s always a way,” and our entire team really embraces that. Every client. Every time. No exceptions. No excuses.
And, it’s our incredible work ethic that led up to our proudest moment, which was our first ranking on Inc. magazine’s annual Inc. 5000, the list of the nation’s fastest-growing private companies. In 2018, we ranked at #262, coming in at the top 10%. And, then again in 2019, coming in at #334. Inc. 500 was always a dream of mine!
Is our city a good place to do what you do?
Absolutely. South Florida and West Palm Beach, specifically, are growing and evolving so rapidly in terms of all industries. You have the new startups and the well-established corporations that make being a digital marketing agency really exciting.
And, within the tech community, we’ve seen such camaraderie. We have an amazing community that creates opportunities no matter which way you turn.
Contact Info:
- Address: 218 Datura Street, 3rd Floor
West Palm Beach, FL 33401 - Website: yourdigitalresource.com
- Phone: 561-429-2585
- Email: sales@yourdigitalresource.com
- Instagram: https://instagram.com/digitalresource/
- Facebook: https://www.facebook.com/DigitlResource
- Twitter: https://twitter.com/DigitlResource
- Other: https://www.linkedin.com/company/digitalresource
Image Credit:
Digital Resource
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