Today we’d like to introduce you to Samantha “Samy” Rose Rodriguez.
Thanks for sharing your story with us Samantha Rose. So, let’s start at the beginning and we can move on from there.
In 2008, I began working for my aunt’s boutique spa in Coral Gables, Lauren’s Face the Day. Now, remember circa 2008, there was no Instagram or Facebook Business Pages, so I created a personal Facebook profile for the Spa. I began sending friend requests to clients, posting zen quotes and having fun with the “notes” feature where I would write about different facial treatments and beauty tips. Since it was my aunt’s spa (fam is fam) she gave me creative freedom, I created email blasts, monthly newsletters, designed signage and even wrote beauty blogs. I realized that I enjoyed marketing and felt a sense of pride when a campaign was successful. It wasn’t long before her clientele noticed too.
The Spa’s clients, being mostly business owners often hired me to manage their social media platforms and online profiles (yelp, manta, Foursquare, Google +, etc). I developed a passion for online media marketing and as my client base grew I acquired more skills and knowledge in the field. I began blogging about Social Media Trends and growing my portfolio as well as acquiring new skills.
Fast forward to 2013 and I became the chair of Marketing for the Women’s Council of Realtor’s Miami Dade Local Chapter, and that was a game changer. Real Estate is a unique industry, being that Real Estate Professionals do a lot of their own marketing. My business grew quickly and I developed a niche in the industry. I opened my company Passion is Biz and focused on Personal Branding in Real Estate.
Being surrounded by Real Estate Professionals, essentially lead me to be invited to train a group of Realtors on how to properly brand themselves and use social media for marketing on their own. After that training, a new spark grew inside of me. I currently book an average of four trainings a month. There’s something so fulfilling about sharing my knowledge with realtors who are just trying to succeed in the industry. I love when they really implement the tools I give them and I can see the difference in their feeds.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
A “challenge” I face currently (and probably forever) is the constant changes made by platforms. Stories, IGTV, Highlights, Algorithm changes, etc these updates often change how we design and deliver content. But that “challenge” is what drives me to keep learning more and more every day.
So, as you know, we’re impressed with Passion is Biz – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I recently became the managing Director at Anvixa™, an independent full-service marketing agency, and social media firm.
I can’t wait for this new chapter in my career. I will be collaborating with an experienced team of marketers and growing my expertise in the field I’m so passionate about.
Aside from my experience, what really sets me apart is my ability to really embrace the mindset of the consumer/potential client. I use social media algorithms and marketing techniques to my advantage, essentially leading your brand to attract your specified demographic.
So, what’s next? Any big plans?
I look forward to collaborating on new and exciting projects with Anvixa and to just learn as much as I can from such an experienced and diverse team.
I also want to really expand my Social Media Trainings. Passion is Biz is really going to focus on providing RE professionals across the State the tools they need to succeed in their marketing efforts. Web Series Coming Soon!
Contact Info:
- Address: 1 Alhambra Plaza
PH Coral Gables, Fl 33134 - Website: anvixa.com
- Phone: 786.521.3226
- Email: samy@anvixa.com
- Instagram: instagram.com/socialmediasamy
Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
