Today we’d like to introduce you to Rob Canales.
Hi Rob, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My story mirrors that of many from Miami. Born and raised west of the city (Kendall – shoutout to ARod), I grew up loving where I was from and embracing the identity Miami helped mold.
It was interesting going away for college at the University of Central Florida (UCF) and having people question where I was from because of how thick the accent I never knew existed was. Had to limit the “supers” and “bros” to a minimum.
As part of my many initiatives, I launched the “Champagne Campaign”, brainstorming sessions that included the entire agency (regardless of department) generating ideas over — of course — champagne. The result was an increase in upselling campaigns and growth of the agency from 15 people to 60.
I just entered my 30s, as a husband, new dad, and CCO looking to redefine health and wellness advertising. I approach my work from the perspective that living longer is all about the quality of life that people can live.
I care a lot about wellbeing, fitness and mental health and my work is also my personal ambition to share that with others, regardless of their age. All in all, living well is all about helping people live a better quality of life.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I’ll start off by saying that I’ve been blessed with opportunities to shine.
So I wouldn’t argue that it’s been a struggle to achieve what I have. I’ve had great mentors and leaders along the way that have helped move me and force me to evolve into the man I am today.
Now, I worked my ass off, hustled, and went all in to my career to ensure I’d get to a point by 30 that I’d be proud of. And I can proudly say that I hit that point well before 30 – so I’m in the bonus here. Grateful and honored to lead a team of people that do more to inspire me than I can for them.
Appreciate you sharing that. What else should we know about what you do?
My role in helping THE 3RD EYE grow from a 15-person agency to a 60-person agency is one of the reasons agency founder Diana Brooks promoted me to her leadership team.
THE 3RD EYE saw a 30% growth in agency revenue YTD (Year-to-Date)that resulted directly from my effort to proactively bring new creative concepts to clients.
Additionally, client brand awareness grew YOY (Year-over-Year), insurance plan enrollment increased by 160% over sales goal during the annual enrollment period and brand awareness for our medical center clients increased by 12%. All of this happened while leading and inspiring a remote creative team during a pandemic.
What quality or characteristic do you feel is most important to your success?
I could say I love what I do, but that’s such a cliché. Everyone should find that job they are passionate about and give it their all. But one quality I’ve found to be critical is patience.
Diana Brooks once told me something that stuck with me, and it was that no one knows what you know when you enter a room. Regardless of position, you are meant to be an expert in your craft.
Contact Info:
- Website: https://www.the3rdeye.com/
- Instagram: @robotocan
