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Meet Peter Ajello of Satin Finish Concrete

Today we’d like to introduce you to Peter Ajello.

Peter, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2008, I weighed almost 500 lbs. and could only work 2.5 hours a day selling tools and polishing machines. I had a diabetic stroke, as my face slanted and I almost died. My friends and co-workers bet me $17,000 I couldn’t lose 150 lbs. in 6 months, with hard work and determination, I went on to lose 157 lbs. and reversed 14 medications and went on a 2-year tour being featured on The Doctors Show, Dr. Oz, and Oprah Winfrey. When I returned from my tour, I wrote a few books and returned to work selling tools, but this time, I could now work 10 hours a day and reinvented myself by opening the largest account in the company’s history with JcPennys and executing over 75 Florida stores doing Polish Concrete. As the journey is still going, I then moved on to opening up my own company for the last 15 years “Satin Finish Concrete ” and also mastered the craft of Epoxy flooring, restoration of Terrazzo and Marble, along with an exterior and interior painting division. I am grateful for everything that has happened for me and the friends and family who stuck by me and believed in me. We work all through Miami and Florida doing everything from Honda and Hyundai dealerships to painting homes for the rich and famous.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Some of the struggles along the way were being able to balance stress, and contractors and a few years of trial and error as owning your own company and working for a company are two completely different worlds!

Alright – so let’s talk business. Tell us about Satin Finish Concrete – what should we know?
Satin Finish Concrete, Commercial and Residential projects, Metallic and Full Flake Chip Epoxy, polish concrete, Grind and Seal And Concrete Stains. We are known for great customer service, 5 star reviews, live testimonials of jobs along with before and after videos and pictures as I am familiar and passionate from my earlier accomplishments on talk shows and having fun with the camera. I think this sets us apart from other companies as most of them do not want to get personal with clients or take the time to interview their experience and take pictures and video to share with the public. It is a family business and all nephews, crews and family members have been trained our clean cut, well spoken, have respect and our Insured for over $3 million dollars.

Is there a characteristic or quality that you feel is essential to success?
I would have to say Leadership, Consistency, and the Ability to work well with all people of any age.

Contact Info:


Image Credit:
Peter Ajello

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