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Meet Noura Salman of Noura Knows Best in Downtown Brickell

Today we’d like to introduce you to Noura Salman.

Noura, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It’s a pleasure to meet you! I’m also known as @NouraKnowsBest!

In my past life, I was a burn-out CPA practicing for over 10 years in the Washington, DC area. And while I had a successful consulting practice and almost 2 million dollars in residential real estate that I both solely owned and operated, I was sick and tired of constantly feeling sick and tired.

Like many, I was living a both draining and sedentary life of working 10-12 hour workdays shackled to a desk where I’d eat breakfast, lunch, and dinner. I’d spent 1-2 hours of driving/sitting in traffic and 1-2 hours of watching TV on the couch to decompress. Most days, I wouldn’t even log more than what a FitBit can now count as 5,000 steps a day!

So, what did I do? I became a marathon runner, of course! And thus, began the vicious cycle of long runs, 2-hour workouts and intense water cleanses, to offset and cope with my sedentary lifestyle, emotional stress and binge eating.

As the years went by, in this way of life, food quickly became my greatest source of both pleasure and pain. It provided me with so much comfort during stressful and lonely times, yet so much anxiety and guilt because I wasn’t exerting enough to keep up with it.

After years of this draining and vicious cycle, I moved to Miami Beach, FL to fully immerse myself in the Mecca of beautiful people and bodies to make it my priority and full focus to finally figure out the “secrets” to restore my health and wellness. I was on a mission to lean out my body but my mind, emotions and spirit, as well.

So, I spent the time, money, resources and energy needed to meet with world-renowned medical doctors, leading PhDs in Nutrition and Exercise Physiology, top nutritionists, health coaches, athletes, personal trainers, fitness professionals, physical therapists, yogis, spiritual leaders and other experts in the field of health and wellness to learn how to modify our daily eating, workouts, habits and mindset in the most efficient, effective, enjoyable and maintainable manner.

Flash forward four years, after successfully helping a number individuals achieve their own health and wellness goals, I created and trademarked my weight loss and lifestyle program LeanOutNow™.

Through the simple spread of word-of-mouth, shared success stories, and my Instagram reach, I now help people all around the world through both one-on-one and group coaching, both on-site and virtually, with a desire to lean out NOW and finally regain the happiness, health and wellness that they deserve! In addition, I hold a number of group weekend retreats @The Standard Hotel and Spa in Miami Beach, FL.

In addition to my health and wellness company Lean Out Now, I’ve also created a superior refreshments company called SuperFreshies™ My first product a superfood nutrition bar called Green Dream™ is about to be sold on our website:

A project I have in the financial education space is my course Save Your Financial Ass™ which is an 8-module video course for business owners on everything that they don’t know that they don’t know about business. The course covers everything from the best tax entity and structure to use for their business and the business deductions they can take advantage of, to the common mistakes being made by their CPAs and the important questions to ask them to avoid them from happening in the first place.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No, it has definitely not been a smooth road. I have had to balance making the income I need for myself personally (rent, travel, food, health, etc.) plus the overhead of each of my businesses (payroll, dues and subscriptions, etc.), while having the time and money to invest in all of my projects (start-up expenses, education, events, legal, contractors, trademark and patent costs).

In addition to the aforementioned financial struggles, balancing and maintaining my own health and wellness has been challenging. There are many times when you want to sacrifice your own sleep, workouts, nutrition, habits and routines, to prioritize your projects but you eventually find out/discover/are reminded that this is unsustainable!

And while you often what to block yourself off from the world, while you start up your projects, you realize that people: both friends, family and even strangers are a necessary part of your journey. Because, at the end of the day, it is THEM who you are serving. So, to be successful, you have to stay connected to them, to deeply understand their wants, needs and desires, which is a necessity to ultimately make your projects successful!

We’d love to hear more about your business.
LEAN OUT NOW™ My weight loss and healthy lifestyle program.
This business has had the most action/movement so far. Over the past year, I have been providing personal 1-on-1 coaching both virtually and on-site (both domestically and internationally) and held a few weekend retreats. Currently, I’m working on launching a 4-week Lean Out Now™ Virtual Group Coaching course that will start in a few weeks! In the meantime, I’m promoting a DNA Test for 600 food and non-food intolerances and over 80 nutritional deficiencies.

SUPERFRESHIES™ My superfood refreshments company.
Green Dream™ our first superfood nutrition bar is about to go to market. It was originally sold as a prototype in Miami to consumers and by some retailers but the website hasn’t been launched yet and we haven’t technically “opened our doors” for sale yet, with the finished package/wrappers, as well as drop-shipping.

SAVE YOUR FINANCIAL ASS™ My financial education course for business owners.
This course has been filmed, edited, etc. And I will soon build a sales funnel to finally sell this digital download product for $997.

While all of these are starting up/launching, I’ve simply been doing hourly financial consulting and 1-on-1 health and wellness coaching.

What were you like growing up?
Growing up, I was always into trouble. Even at 1 year old, I jumped from the kitchen counter, after my dad had sat me down on it.

I was always getting in trouble for doing things without asking and for talking- both a lot and too loudly (per my teachers!) Apparently, I have always been quite outspoken.

I was also very boy-crazy-flirting with boys, chasing them around the school yard and begging my parents to schedule playdates with my favorite boys was commonplace.

I’ve always loved talking and teaching people things. When I was little, I couldn’t wait to go to school to learn and eventually teach others what I knew.

My favorite things to do were dance, sing, act and eat! I always love making food for others, too.

From a young age, I hated fish, shrimp, meat, cheese and milk. You could say I knew I was vegan from birth! 🙂

I’ve always loved swimming pools and the beach. One time, I flooded my nursery by pouring buckets of water into my bedroom. When my Mom asked what I was doing, I told her I was building a swimming pool!


  • $997 for my 4-Week Lean Out Now™ GROUP COACHING COURSE
  • $197 for my DNA TEST PACKAGE for 600 foods and non-foods and 80 nutritional deficiencies
  • $4.95 per bar for my Green Dream™ SUPERFOOD NUTRITION BAR. $3.95 per bar for 1 box. $3.5 per bar for 2 boxes. $2.95 per bar for 3+ boxes.
  • $997 for my Save Your Financial Ass™ FINANCIAL COURSE

Contact Info:

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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