Today we’d like to introduce you to Dominique Morales.
Thanks for sharing your story with us Dominique. So, let’s start at the beginning and we can move on from there.
I think my closest friends and clients would describe me as hardworking, ambitious and relentless. My marketing career started unexpectedly when I was placed by a staffing agency at a Marketing agency for 5 stars, Diamond rated hotels in Mexico. Not only was the company the ignition to my passion of all things marketing.
I was the youngest person in the company, at a mere 19 years old I was enlisted with flying to Mexico to review the guest experience at Diamond rated all-inclusive hotels. What would a 19-year old that had never been out of the country know about operational and guest experiences?
I have no idea why they chose me but it worked. I would later create unique incentives for travel agents to recommend our hotels, promotional campaigns and even organized and structured a CRM program for sales incentive tracking. I loved it! I quickly changed my major from education and thus started learning fundamental concepts, studies, and strategies. I went on to work for large publicly traded organizations, and mid-sized companies and found myself at the same place after only a couple years in each position, unappreciated, overworked and unchallenged.
After graduating with my MBA in 2015 from Florida International University, I found myself in the same exact position and took the leap of faith of starting my own company. My then boyfriend and now husband was the only one I told about my crazy idea. No one would understand why I would leave a 6 figure corporate job to start a company. Something I had no idea or experience on how to do but I knew I had to do something.
I started M Clique (Marketing Clique) November 2016. My inspiration and driver to create a marketing agency where we can change the industry standards on not only how we treat our own employees but our clients. Where pure passion and drive for the success of our client’s goals while completely supported by leaders and teammates that inspire, create, transcend and most importantly challenge you. The focus is on the “Clique”, a group of people with similar interests. What makes us different is our “clique’s” passion for creating unique and result-driven marketing campaigns for your business.
M Clique believes that results speak louder than words and we intend to prove that to you. Our team creates customized marketing strategies designed around your needs, your goals and your budget. In just one year we have partnered with prestigious, international brands but also small and medium-sized local companies that had no idea how to start to drive business and what marketing for their company even looked like.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing worth having comes easy and that can not be more true in the beginning of anything.
Especially starting your own company. I would not say it has been easy but the true love, passion, and dedication for what we do make the long hours well worth it when our clients have exceeded their goals or drove new business so they are no longer in the red. We welcome and embrace challenges as they have been learning a lesson to do things better and growth of the company.
Please tell us about M Clique Marketing.
M Clique is a strategic marketing agency that prides its own “clique’s” passion for creating unique and result-driven marketing campaigns for an array of businesses. The agency specializes in digital and event campaigns including social media, influencer marketing, brand strategy, PPC (Pay Per Click) and more.
In 2017 we launched “#TheLuxeList” a national influencer and blogger community that offers collaboration opportunities for social media content creators. A unique and one-of-a-kind “interactive” experience where brands create personalized, experiential stations that drive the organic content creation and beneficial, honest relationship building opportunities.
In a time where brands rely on influencer marketing more than ever, The Luxe List seeks to connect the industry’s best known and break out influencers with key brand decision makers for a one-of-a-kind “interactive” experience. The events are held quarterly and branch out into all industries including Fashion & Beauty, Fitness, Mommy Bloggers, Foodies and more.
The Luxe List + Fashion was held November 18, 2017, and March 4, 2018, will be the luxe List + Fit edition in Miami.
Do you look back particularly fondly on any memories from childhood?
Spending time with my family. Forcing my little brother and sister to dress up and perform dance and singing “shows” for our neighbors and friends. hahaha…
- Address: 1395 Brickell Ave
#900 Miami, FL 33131
- Website: MClique.com
- Phone: 3052987932
- Email: email@example.com