Today we’d like to introduce you to Lauren Bordelon.
Hi Lauren, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Well it really all started with me BS’ing my way into my first big girl corporate job. I literally bought a paid search advertising book three days before an interview for a PAID SEARCH JOB and I spent three DAYS reading it from cover to cover. The position was NOT entry-level, although I was. So I had to learn every little thing I could to appear knowledgeable and experienced. (And guess what, I got the job)! Not to toot my own horn, but if I’m passionate about something, learning comes easy to me. So very quickly, I learned. I excelled. And seven months later, I did what I came there for. I transferred to their state-of-the-art social media room and I absorbed everything. I managed advertising campaigns with big (I’m talking hundreds of thousands of dollars big) budgets. I reported on campaigns, provided insights, and got to witness some pretty cool stuff – but I always had a passion for entrepreneurship and doing things ‘my way.’
So while I was there, I founded my first company: LBMG Marketing, where I started taking on clients of my own (side hustle, say what!) Eventually, I took the leap, hired my first employee, and had a solid team of contractors. However, my strategy for the brand wasn’t clear. I was relying on word of mouth for new clients and not doing the one thing I did best for my clients: online marketing. For my own dang brand! I went back to the drawing board and restrategized the heck out of how we WANTED to gain clients. And gain clients the new, fulfilling way… we did. In the summer of 2020, the opportunity came along to be acquired by local tech company and join them as their Marketing Director – and I took it.
But it wasn’t long (just a few weeks) until my heart was pulling my brain and entire being back to entrepreneurship – which at my core is what I love. All the stars aligned and just as soon as I started missing the branding-building and entrepreneurship that I loved, I got the call that my new job with the fancy title wasn’t going to work out. I knew this was it. This was my chance, with my new CLEAR vision, to build the brand of my dreams – a brand about helping ambitious entrepreneurs just like myself make their dreams their reality, have a heck of a lot of fun while doing it, and getting there much faster with so much less overwhelm. Since then (September 1, 2020, to be exact) I have worked with over 75 amazing and inspiring creative entrepreneurs to build a sustainable and scalable brand through programs, workshops and 1:1 mentorship.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been smooth – but to me, that’s what’s so exciting. Every bump, every challenge has been a huge learning lesson and something NEW to navigate. Some of the struggles have been navigating the waters of self-employment, losing friends who didn’t ‘understand,’ spending more time with my business (not at all mad about this one), and feeling alone at times.
Thanks – so what else should our readers know about Brand Good Time?
Brand Good Time is marketing mentorship, done by me, for the creative service providing entrepreneur. I have failed so that I can help other entrepreneurs avoid a lot of the mistakes and failures I’ve made. I, too, am a business owner, and when it comes to marketing yourself and scaling your business in the online world, I am fast on my feet, always looking to innovate and create the most engaging methods for reaching your audience and scaling your brand. And I believe that it’s okay to have SO much fun every step of the way. With my wanderlust background and relatable business running experiences, I use my passion for creative marketing and business building to educate and bridge any gaps there are in business and marketing plans.
Moving forward is what I am all about. My goal is to help entrepreneurs find structure, consistency and creative vibes. I am in it for the long haul. I make sure that the entrepreneurs I work with are not alone throughout the entire process and know how to help those who don’t even know where to start. I believe that what sets me apart from every other marketing mentor and business mentor is my relatable business running experience – I’ve walked the walk so I can talk the talk and I am yet again building another business in a similar fashion.
My biggest accomplishment to date with this new business aside from helping amazing entrepreneurs has been launching my podcast, She’s Busy AF which is aimed at helping service-providing entrepreneurs scale their passion-driven businesses. The most common way to work with me is either through a one-time brand intensive or one on one coaching with continued support. I also offer monthly workshops, a 3-month mastermind (twice per year), a monthly membership called the Smooth Scaling Club and soon to come, courses! No matter what point you are in your creative service business, there’s something for you here at Brand Good Time.
What do you like and dislike about the city?
Fort Lauderdale is a major hub for entrepreneurs and startups alike – I love that we’re continuing to grow and expand and offer resources and communities that foster the entrepreneurs in our area. If I could change anything – it would definitely be our public transportation. Traffic here is getting insane and while the boom in new business and startups accompanies the influx of people, public transportation improvements would make living here just THAT much better.
Contact Info:
- Email: lauren@brandgoodtime.com
- Website: brandgoodtime.com
- Instagram: instagram.com/brandgoodtime
- Facebook: https://www.facebook.com/groups/187906819698772
- Podcast: https://podcasts.apple.com/us/podcast/shes-busy-af/id1555489844
Image Credits
Maxson Media Instgram.com/maxson.media Max Rhein
What to check out next:
Aleasha Bahr is a sales & marketing strategist known for showing introverts and ambiverts the Secret Art of Subtle Selling. She personally sold millions in revenue while discovering introverts are usually top sales people – as soon as they stop trying to act like extroverts. We’ve partnered with her to produce Introverted Entrepreneur Success Stories. Check out episode 1 below:
