To Top

Meet Karen Herman of Gustie Creative in Boca Raton

Today we’d like to introduce you to Karen Herman.

Thanks for sharing your story with us Karen. So, let’s start at the beginning and we can move on from there.
I’m passionate about design, retail, and technology. I began to explore the phenomena of Pop Up Stores in 2010 and realized it was just the start of a whole new movement in retail. I saw brands and businesses finding new and creative ways to enter the marketplace. Pop Up Stores were one example.

So, I got an office at the Technology Business Incubator at Florida Atlantic University in Boca Raton and went on a deep dive to learn more. I researched new design concepts and retail trends, beta tested new technologies and shopping applications and studied the changing retail landscape and macro influences affecting it.

What I discovered was a new way of retailing that is emerging worldwide. It creates opportunities for brands and businesses to connect with consumers directly and is called Disruptive Retail.

Today, my company specialized in Disruptive Retail design and strategy. We recently launched a design platform called Create Disruptive Retail

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We are a start-up that has moved from ideation to early stage to now launching a design platform. It has been a four-year journey and there have been a few struggles, mostly due to bootstrapping because we are self-funded.

You learn to wear a lot of hats in a start-up.

Please tell us about Gustie Creative.
Gustie Creative is an innovative disruptive retail solutions provider. Gustie offers full-service commercial design, retail design strategy, strategic marketing, and design innovation with AR and VR, for all brands and businesses.

Our product, Create Disruptive Retail ( is the premier online-to-offline design platform for creating unique offline retail solutions for brands, businesses, agencies, and non-profit organizations. To support our design platform, we are writing a series of five e-books. The first e-book is called “The Definitive Guide to Disruptive Retail – Experiences” and will be available in January 2018. We also host DisruptShops monthly in Boca Raton.

Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood was visiting my grandparents in Michigan. My grandfather helped build the main street in their hometown and he would take me to ribbon cuttings for new store openings. I still have a handwritten note with the words he used to dedicate a new Kresge’s Department Store in the 1970’s. It is a nice moment.

Contact Info:

Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


  1. Michael Herman

    January 4, 2018 at 3:47 pm

    Like the article Karen.
    we are very proud of you!!
    Love Uncle Mike

    • Karen

      January 6, 2018 at 12:34 pm

      Thanks! You should visit us in sunny Florida!

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • VoyageMIA FAQs

    We’ve prepared this FAQ about VoyageMIA (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Miami has always had an artistic soul. The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesSeptember 20, 2018
  • Miami’s Most Inspiring Stories

    Every neighborhood in South Florida has its own vibe, style, culture and history, but what consistently amazes us is not what...

    Local StoriesSeptember 20, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us...

    Local StoriesSeptember 20, 2018
  • The Influencers

    VoyageMIA owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    Local StoriesSeptember 19, 2018
  • #MiamiCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • Makeover Monday’s: local beauty inspo that blew us away

    New week, new look.  Here’s some inspiration from some of South Florida’s most gifted beauty professionals. Thank you @coletthepictureproducer for my...

    Local StoriesSeptember 17, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of VoyageMIA.   ...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Miami. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018