Today we’d like to introduce you to Jose Cabrera.
Jose, please share your story with us. How did you get to where you are today?
I started the company back in October of 2017, and I had an idea in mind where I was going to take food photography to another level. I’ve always been passionate about photography, and I became a chef ten years ago, so this made sense.
I could shoot food through the eye of a chef. I think that my passion clearly translates through my work and it’s what has made me successful.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The beginning was rough. I had to leave a steady job in order to focus 100% on my business. This meant no guaranteed income and the bills can’t be put on pause.
Fortunately, through perseverance, I got noticed quite quickly, and from there it took off. Every day is still a learning experience, and all the bumps in the road teach me something. Struggles are important, I think they’re the best source of self-knowledge.
So let’s switch gears a bit and go into the JC Through The Lens story. Tell us more about the business.
My company is known for providing mainly the restaurant industry with “food porn” content. I take food and with my knowledge of food and passion for art and create images that hopefully entice the viewer and make them hungry. I specialize in food content and believe that my experiences as a chef are what set my work apart.
I’m most proud of the consistency I am able to put out. As a chef at a restaurant, it’s important to maintain consistency. I treat my photos as if they were dishes going out to Michelin guide inspectors. Every photo is a representation of me.
Is there a specific memory from when you were younger that you really miss?
My favorite childhood memories are growing up at a race track. I grew up in a family heavily involved in motorsports.
Not too long ago, a complete stranger, at a Karting track told me to put together a website, t-shirts and business cards.
I got home that day at 3 pm, by 10 pm that night, most of the structure, logo, t-shirts, web site and business cards had already been sent to print.
Contact Info:
- Website: Www.jcthroughthelens.com
- Phone: 9542966197
- Email: jose@jcthroughthelens.com
- Instagram: Www.instagram.com/jc_throughthelens
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