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Meet Jennifer Del Toro and Lily Valladares founders of Immer

Hi Jennifer, thanks for joining us today. We’d love for you to start by introducing yourself.
Immer was created based of the love of fashion of mine and my business partner. We have been in the fashion industry for ten plus years. At this point we knew we had to take the knowledge we have learned and our expertise for buying merchandise to create our very own online shop. This has been a dream for both my business partner and I to share with our community something that was always a dream now become reality. To see our community dressed in our Immer pieces have exceeded our greatest dreams.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I would say we have been blessed that it has been a smooth road because of our amazing followers that have supported us from the very beginning in this amazing journey. We would not be where we are today if it weren’t for them and for that we are so very grateful!

Appreciate you sharing that. What else should we know about what you do?
For ten plus years, we have worked in retail in which developed even more our love for fashion and made us more certain that this was what we were meant to do. Me and my business partner are the founders of Immer. I would say what we are known for is our amazing customer service. I am most proud of creating Immer knowing that we followed our dreams and that we can be an inspiration for any young entrepreneurs to follow their own dreams is the best feeling! No matter how bumpy the road is as long as you are passionate about what you are creating, it is always worth it and that is why we are the most proud of our creation of Immer. I would say what sets us apart from others is our worth ethic. That no matter what time or what measure we have to go to we will be there for our team, our followers, and our loved ones. That being said we can not wait to continue to grow and see what the future has in store for us.

What was your favorite childhood memory?
Our favorite childhood memory would be playing dress up. Going to the mall with our siblings and mom and dreaming of trying on all the amazing pieces. Playing runway model while we all knew these clothing were a way too big for us, but that never stopped us! As you can tell our dreams did become reality!


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