Today we’d like to introduce you to Sherina Jones.
Sherina, can you briefly walk us through your story – how you started and how you got to where you are today.
The Snob Experience Beauty Box was opened & began operating in July 2014. Influenced by the new popular demand for mink eyelash extensions, and women straying away from nail salon applied lashes. Which I wore & applied as well. I researched and educated myself as much as I could about Minks and the process then I took a Lash application training course. After taking the lash training I opened a private suite with 0 clients Just faith knowing it will all come together. Believing in myself and ambition is what kept my head in the game. I advertised through social media, Groupon, networking events, traveling to train, giving my cards out when I’m out shopping, eating, etc. Soon after opening the suite, I enrolled in an Esthetician course to become licensed and offer more services. I’m happy I chose to be a part of the beauty industry.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting out things was rough because I was new to the lash game. And being new to anything you have to prove yourself. My first year was slow, slow because of me I didn’t have a clue on how to run and operate a business. By my second year of things, we’re better because I became more serious about my business and wanting to grow. With the support of my lash sisters (other lash girls I met along the way), we pushed and kept each other encouraged. Some of my struggles were keeping myself motivated with so many upcoming new lash artists being born everyday, it becomes a bit challenging. In this industry it’s not about what you do, it’s how you do it. Reminding myself that I had to speak about my company because if I didn’t, who would. So I had to break my shyness of speaking and meeting new people. The third year, I’m here still striving and growing in business with the help of my loyal clients that speak highly of me & always come back! I love you guys to the moon and back. Support, support, support & a lot of prayers are all you need to make it. The rough patches are what make you appreciate the smooth sailing once you reach that place. Don’t ever give up or lose the passion. Just think of why you started & KEEP GOING!
Please tell us about The Snob Experience Beauty Box.
I’m most proud of the growth of the company through referrals and the feedback I get through other clients once they have experienced a service being provided at the studio. Offering 1 on 1 service with each client in a private, cozy setting. Clients love the quiet serene setting and the naps because they wake up energized & ready for the rest of their day. The customer care is what sets us apart, building relationships.
If you had to go back in time and start over, would you have done anything differently?
If I could start over, I would change not a thing. Experience along the way made me who I am today. I like challenges and building a business gave me those challenges. I use my experience to help and encourage other upcoming business owners.
Pricing:
- Mink Extensions starts at $100
- Siberians Extensions starts at $190
- Facial Treatments starts at $50
Contact Info:
- Address: 99 NW 183rd Street Suite 232B
- Website: https://ilashsnobstudio.acuityscheduling.com/
- Phone: 786-344-4698
- Email: ilashsnob@gmail.com
Getting in touch: VoyageMIA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
