Today we’d like to introduce you to Goran Rista.
Goran, please share your story with us. How did you get to where you are today?
GoranGrooves is an online music recording and production service by a select group of professional session musicians, producers, and engineers. Clients are mainly independent artists and musicians around the world.
It all started by me buying some affordable recording equipment for a home studio to record myself and to work on my own music. I realized that there could be many independent artists and musicians out there who could benefit from my drumming skills, so I decided to turn it into a service-based business.
When I first started, I lived in an old apartment building in Brickell and my modest recording setup was taking up half of my bedroom. Eventually, my wife and I were able to buy a house and I converted a large portion of it into a quality professional recording studio from where I operate to this day.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There were many challenges along the way, from building a good presentation to establishing an online presence.
Since we didn’t have music industry connections or a track record which would bring in the business by a word of mouth, I knew that we had to have an outstanding presentation online. A lot of work has gone into recording high-quality audio demos, videos, pictures and a website that showcases what we do and how we do it.
But, what good is even the greatest presentation in the world if nobody knows about it. Since this is an online business, we don’t get the benefit of foot traffic.
By far the biggest challenge has always been reaching the right clientele. At first, I invested a lot of personal time and resources studying search engine optimization and online marketing. It has been very helpful. I continue to learn and be on the lookout for the most efficient way of online marketing.
Alright – so let’s talk business. Tell us about GoranGrooves – what should we know?
As mentioned earlier, GoranGrooves is an online music recording and production service aimed at anybody that wants to achieve high-end results with their music project without having to leave their home. Our mission is to give fellow artists and musicians affordable access to professionals they may not have access to locally.
My main personal motivation has been reaching and creating music with as many talented individuals as I can. We have helped professionals and amateurs from around the globe successfully complete their music projects on time and on budget.
We are very committed to providing the highest quality of music recording, production and mixing and to do it in a friendly way when dealing with clients. That’s what we are known for and appreciated for.
One of the proudest achievements is the production of the entire content for a music product, BeatBuddy, pedal drum machine by Singular Sound. As a partner, I personally recorded and produced 10 virtual drum sets and over 200 songs that ship on every BeatBuddy unit. So far, over 60,000 happy customers around the world are playing to drum beats I recorded using the drumsets I produced. The product has won several awards for the sound (content).
Furter, GoranGrooves has published over 50 additional content releases for BeatBuddy users that customers can download and expand the possibilities of their pedals.
What sets us apart from others is that we try to excel and be better in every aspect, from our audio demos to videos, website, service and everything in between. We have some great musicians who provide the services and the results speak for themselves.
Is there a characteristic or quality that you feel is essential to success?
The presentation is one of the most important aspects of our success.
People that have never heard of us find us online and we have a single shot at making a positive impression on them. We’ve had clients chose us solely based on our website presentation or even an appealing logo.
Since they have no prior relationship with us, they have to base their decision on something and website with all its content is our storefront. It has to convey what we are all about. Speaking of the website, it is about to get a major facelift.
- Custom Drum Tracks- $149-$195
- Custom Bass Tracks- $149
- Custom Guitar Tracks- $149+
- Custom Keyboard Tracks- $149
- Custom Horns- $149+
- Professional Audio Mixing- $300+
- Website: http://gorangrooves.com