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Meet Chantel Williams of Maxxtell Creations

Today we’d like to introduce you to Chantel Williams.

Hi Chantel, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

I come from a single-parent home (mother only), so I learned very early on how important it was to be independent and responsible. I also had a passion for Information Technology and an eye for graphic design at a very early age. Once I completed my undergraduate and graduate degrees in both of those areas, I felt the need to pursue my passion. Being able to balance daily the duties of being a wife, mother, and full-time entrepreneur is what keeps me grounded and focused.

My mom always encouraged me to embrace my creativity, and her along with God are the reasons behind this vision. Building a legacy was the overall goal behind becoming a small business owner and I owe my children that commitment. (They are my “Why”) Also, being unexpectedly laid off from my 9-5 job during the pandemic really opened my eyes to the fact of how important it is to have your own business and build Community connections with lasting impressions. Partnering with local faith-based organizations, businesses, and community resources as a robust graphic designer and public relations specialist helps with bridging the connections in many forms.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

Since the COVID-19 Pandemic, having to limit direct connections and contact with partners to help business operations have been a little challenging. The client conversion process is a little more difficult to maintain from a virtual environment due to not being able to directly visualize and physically connect.  I also experienced a major financial mindset shift. There was a time in which my 9-to-5 job was funding a portion of my business in many instances. Now that my business is the primary source of funding I have to ensure that I maintain a competitive advantage, invest wisely, and diligently seek secured funding opportunities. I don’t consider this a struggle, but instead all a part of my success story.

Thanks – so what else should our readers know about Maxxtell Creations, LLC?

I am the owner and graphic designer of Maxxtell Creations, LLC. Our mission is to deliver quality and far-reaching graphic solutions that foster powerful connections. I work with entrepreneurs, organizations, and other thought leaders who are seeking graphic design services that will aid them in the marketing and promotion of their brand and business. I assist those who may be struggling with the promotion of their business to their ideal target market. Teaching them strategies on how to create their unique business model, through design and creativity while providing services from beginning to end as a one-stop-shop entity. I’m also an author of my newly published book entitled The Purposeful Pandemic Pivot-which contains a step-by-step guided action plan that is guaranteed to encourage current and aspiring entrepreneurs as well as Community leaders wearing multiple hats struggling with balancing life’s daily expectations to always keep your eyes focused on the vision because it will be the only thing visible when you are faced with an unexpected interruption and forced to PIVOT. I am an Amazon Best Selling Author of this book. I am also an instructor and partner of the Purpose Zeal Academy leadership and certification school. Maxxtell Creations, LLC continues to rise and expand its reach, making International collaborative connections along with joint business ventures and partnerships. We bless God for it all!

Do you have any advice for those just starting out?

My advice to those who are just starting out would be to invest in your business development process and seek mentors, coaches and consultants while doing so. Utilize the resources and tools that are available through the Small Business Administration, Small Business Development Center, neighboring Institutions, Community Partners, and other local/global resources. Attend networking events and trainings to better enhance your knowledge and skills. Always be willing to learn and seek information that will better expand your business operations. Collaborate with individuals who are outside of your direct industry and together offer a combination of streamlined services to your clients. Be willing to train and be trained within your craft. Lastly, keep your eyes on the vision and pursue the God-given talent/skill that you have been blessed with. (Jeremiah 29:11)

Contact Info:

Image Credits
Image Credit: Elias Barnes owner of EHB Photos

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