Today we’d like to introduce you to Cary Sochin.
Hi Cary, thanks for joining us today. We’d love for you to start by introducing yourself.
As a former professional tennis player, I was always involved in fitness as part of my training and kind of fell into the fitness business when I decided to stop competing professionally. I went with my father to ensure he didn’t get “ripped” off when joining the local Gold’s Gym.
I struck up a conversation with the owner, we hit it off and he asked if I would come on as the GM… from there, I was recruited to join a fitness company that had recently opened a club in Miami Beach (Club Body Tech). As I was the primary influence in our financial success and growth to four clubs, I was awarded managing partner status. With an imminent sale to Crunch Fitness, I decided to cash out and try my hand at consulting rather than stay on with a corporate position.
For the next 15+ years, I consulted for numerous fitness and tennis clubs as well as coached and traveled with several international tennis players as they competed in junior and professional events across the globe.
I eventually decided to own and operate my own club again and opened clubX fitness in 2012.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There are always ups and downs in all businesses… prior to the covid-19 pandemic, the largest struggle would normally be staffing and overcoming the public’s perception of the fitness industry as a whole, clubX fitness operates in a wholly and completely different way than your standard fitness club / gym.
Our customer service standards are far above what one would normally find so our customer experience is vastly different and more deeply appreciated, but one has to actually experience it to understand and acknowledge the differences. As one of the only clubs with a membership cap (since our inception in 2012), our operational model was ahead of the curve with regard to personal space and the health and safety of our customers and as a result of the pandemic, many new people discovered what makes us so special.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
clubX fitness….where every experience far exceeds the expected. We are an exclusive destination equipped to meet all your fitness, health, and lifestyle needs with an exacting attention to detail.
clubX fitness is conveniently located on south dixie highway (university center) in Coral Gables, Florida. Our fitness complex serves coral gables and the surrounding areas of south Miami, coconut grove, Pinecrest as well as students and faculty from the University of Miami.
Offering an upscale fitness environment, clubX fitness provides our members with the best tools to maximize their health and wellness and achieve their personal goals. In order to do so we offer a wide variety of services including: personal coaching, small group training, reformer pilates, Muay Thai / kickboxing / boxing, plus nutrition programs… clearly making us an exceptional fitness option.
clubX fitness is designed to meet your needs and help you reach your goals in a timely manner without sacrificing the luxuries you deserve. We have the ability to get you in and out and back to work with the help of our huge free parking lot and state-of-the-art locker rooms with all the amenities; we also offer you the option to take your time, to unwind, to simply enjoy and improve your life.
Why clubX fitness? Because we aren’t just a fitness club, we’re Xactly what you need:
Limited membership guarantees an uncrowded workout environment.
Highly talented and educated fitness experts to guide your fitness journey.
Complimentary unlimited parking.
An expansive 12,000 sq. Ft. Upscale fitness environment.
Extensive selection of cardio equipment.
All the training tools and workout accessories imaginable.
A vast array of dumbbells, barbells, free weights, and cables.
Multiple circuits of resistance training equipment.
360° approach to your health + wellness.
A dedicated, private serene reformer pilates studio.
Innovative small group training classes and programs.
With member input and feedback, we’ve created coral gables’ premier fitness club. As a member, you get more than a world-class workout facility. You will enjoy exclusive access to unparalleled services and personnel to help you identify and achieve your health and fitness goals. Discover what you are capable of at clubX fitness.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I’m an open book…no surprises 😉
Contact Info:
- Website: clubXmiami.com
- Instagram: @clubxmiami
- Facebook: https://www.facebook.com/clubXmiami/
- Twitter: @clubxmiami
- Youtube: https://www.youtube.com/channel/UCDXWiLygvOozN8OaYX7Rzsw
