Today we’d like to introduce you to Caridad Fernandez.
Caridad, can you briefly walk us through your story – how you started and how you got to where you are today.
Started my design company, Space Bar Designs, three years ago. I’m a graphic designer and brand developer who loves all things space, aliens, pop culture, music, anime, etc. Starting a brand hasn’t always been in my plans. I actually felt like it was overdone; everyone seems to have a brand these days. It was important to me that instead of a regular clothing brand, we build a community where artists and pop culture enthusiasts could come together and exchange ideas, opinions and attend events.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We have had a few hiccups along the way. We started the company with zero capital because we didn’t want to take any risks so we had to be extremely strategic to make it happen. Also, our second collection was supposed to come out in April 2020, since it’s all anime-themed we had planned to shoot the merch on our trip to Japan in March. Unfortunately, due to COVID, we had to cancel our trip and we also decided to postpone the collection since all studios and businesses closed. We are so excited to be back on track!
Cosmic Donut – what should we know? What do you guys do best? What sets you apart from the competition?
Cosmic Donut is a space and alien-themed brand built by a collective team of artists who naturally go against the grain. Being that our background, as a team, is in marketing, we take pride in doing everything in the house, from the website to the photoshoots, to all the content on social media. We are passionate not only about the merchandise we design and sell but the community we have grown. I think what we’re most proud of as a company is that we’re just a big group of friends, an eclectic bunch with a dark sense of humor working hard towards one goal. We work hard but have fun doing it and that’s what it’s all about! What sets us apart from other brands is that we do limited-time collections, so all our merch is exclusive. That means that once we launch a collection, those designs are only available for a short period of time and then they’re gone FOREVER!
Is there a characteristic or quality that you feel is essential to success?
Staying true to our brand message but always evolving and outdoing ourselves.
Contact Info:
- Website: shopcosmicdonut.com
- Email: shopcosmicdonut@gmail.com
- Instagram: https://www.instagram.com/shopcosmicdonut/
- Facebook: https://www.facebook.com/shopcosmicdonut
- Twitter: https://twitter.com/shopcosmicdonut
- Other: https://www.tiktok.com/@shopcosmicdonut?_d=d97j2140ji42a7&language=en&sec_uid=MS4wLjABAAAASW_ntLf6uvgZhyFZ8PKfMgR7RT5WGojvUP052hlK5pVXzypUrD5wNFg2iMjUxyql&share_author_id=6850173551254078470&u_code=ddda5bk855g711&utm_campaign=client_share&utm_medium=ios&user_id=6850173551254078470&tt_from=copy&utm_source=copy&source=h5_m
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