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Meet Beatriz Esguerra

Today we’d like to introduce you to Beatriz Esguerra.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I earned a BA in Art History at Middlebury College in Vermont. I then returned to my native Colombia to begin what I now view as a wonderful career in the arts. I worked in several museums in Bogota, including the Gold Museum and the Museum of Modern Art where I was involved in museological and editorial work.

After a few years of a very positive learning experience in institutions, I opened an art consulting office with an associate. It was the 90s, and this was a very new concept in Colombia.

The natural evolution of my career was to open an art gallery and that happened in the year 2000. I left my associate and embarked in what has been an exciting, aesthetic and rewarding career.

It has been 22 years since I opened my gallery, originally known as Arte Consultores-Beatriz Esguerra and 12 years ago as Beatriz Esguerra Art, BEA. The business has evolved from a mostly physical business with traditional marketing strategies to a virtual / physical gallery where technology plays a very important role in sales, advertising and administration.

I promote Colombian art because it is my country, heritage and culture. I believe in it because it has fascinating stories to tell with creativity, skill and poetry. Colombian art is a resounding subtlety yet to be fully discovered by the rest of the world.

I mostly promote my artists in the United States and hopefully will reach Europe and Asia when the time is right.

Today BEA represents 15 artists and promotes them full time through exhibitions, marketing strategies in social media and internet and art fairs. It provides consultation and services in commercializing art, curating exhibits and collections and organizing art events. Its webpage, www.beatrizesguerra-art.com, is continually updated with the gallery’s and artists’ exhibits and activities, works available for sale, and local and international art market news.

Permanence, transcendence, intelligence, aesthetics, harmony and skill are the values that BEA looks for in art. Art should enrich both the soul and mind, in that order. With an academic training in art history and more than 30 years of experience in the field, I have always abided by my mission: to enrich lives through art with integrity and professionalism.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s basically been a smooth road because I have been able to adapt to the changing business and times. When Covid hit, I was already working virtually in a successful manner, through content creation, videos and virtual 3d tours, among other things. I have worked slowly and steadily and developed my career in a stable and solid manner.

I wish I could attend more art fairs to have a wider impact and promote my Colombian artists in more countries. However, one must be patient and travel the long road that can only lead to a better and stronger outcome.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Beatriz Esguerra Art is an art gallery specializing in Colombian art. Its mission is to promote the country’s outstanding art and position it in the world. Due to its innate creativity, amazing biodiversity, action-packed history and hardworking and diverse people, this country has infinite stories to tell. These stories are told in a passionate and poetic manner using skill and dedication to create outstanding works of art that appeal mostly to the soul. That is why people connect with it.

The gallery is managed in a very professional manner with clear and straightforward guidelines. With more than 30 years of experience in the field, the gallery’s director Beatriz Esguerra is fully dedicated to her artists and clients. Technology is a favorite subject and we are constantly researching and learning to evolve, understand and use it to our convenience for the gallery.

I am proud of my artists, my job and my career. I have evolved slowly but surely and aspire to continue doing so for many years to come. I love my job and enjoy it fully.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Patience, positivity and belief in yourself. Things always happen for a reason that will only have a positive outcome. I am however a naturally positive person, therefore I usually transform a negative experience into positive lessons.

Contact Info:

Image Credits
Photo of Beatriz Esguerra by Bonny Forero

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