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Life & Work with Jayla Buie

Today we’d like to introduce you to Jayla Buie.

Hi Jayla, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My name is Jayla B, and my biz, ULTRAVSN was created BY and FOR the aspiring & passionate online service-based entrepreneur looking to build a brand for longevity. We are your go-to powerhouse for web + graphic design & brand strategy. By building an ultra-clear brand strategy, you’ll be able to position your brand as an authority, attract ideal clients, and command premium prices. I am a designer and brand strategist from Tampa, Florida. I’ve been a designer since 2014. Florida Gulf Coast University is my Alma Mater, where I earned my B.A. in Marketing and Digital Media Design. While in college, I maintained multiple jobs + internships centered around design + marketing.

After graduating college, I continued to build my “side biz” while working full-time at a local print shop. After realizing all of my accomplishments and what they meant (and also losing my job to COVID-19), I finally said to myself, “Okay, Jay. You should really consider doing what you love full-time.” So fast-forward and here we are! Now, after a year and a half of gaining confidence and working with so many clients who have almost begged me to do this full time, I decided to take the leap and build my full business scale. I’ve helped develop 100+ brands started by entrepreneurs just like myself and I want to help you do the same.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
The road has certainly not been smooth. There have definitely been struggles. An immediate one was my time commitment to my biz. I lost my full-time job unexpectedly, and I wasn’t making money in my now, NEW full-time biz, so I had to figure out a way to get income. I decided to pick up a part time job over the summer. It definitely took a lot of time away from my biz and delayed me in REALLY getting started. It was still bumpy once I was able to dedicate my time 100% because I was still so new to this! I didn’t know what I wanted to offer, how to offer it, price it, and actually sell it! I had to figure it all out. It wasn’t until November that I invested into myself and my biz to really start to see the fruits of my labor come to fruition. There are also mindset struggles too. These negative thoughts make you question why you’re even doing what you’re doing. Those are thoughts that are still present, but far and wide. Mindset is always something that’s a work in progress.

Can you tell our readers more about what you do and what you think sets you apart from others?
I specialize in brand identity design. That’s what most people know me for. So I started with branding identity and brought brand strategy into the mix when I saw that people had the wrong idea about what branding was. So, instead of just creating a logo for them, I now take them through an entire experience branding their business for longevity. 3 things that set me apart from the next design + brand strategy biz, is my flexibility, expertise, and transparency. I work diligently and strategically to help you develop your brand strategy as well as your identity to optimize your visibility and attraction, command in premium pricing, and magnetize ideal clients into your biz. Working with ULTRAVSN is an experience like no other.

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