Today we’d like to introduce you to Tatiana Restrepo.
Hi Tatiana, we’d love for you to start by introducing yourself.
Sometimes in life, you must fall to find your way. In short, that is my story. From a very young age, my passion for work, working on my own, carrying out my projects, and fulfilling even my most impossible dreams have stood out in me. However, this stubbornness in doing things my way and pursuing my goals made me a controlling person, not celebrating my achievements and always wanting more and more.
People close to me could talk about my achievements and congratulate me on my work, but I never believed them, I didn’t embrace them. When as human beings we do not congratulate ourselves and we stay in self-criticism, no matter how successful we are, it will never be enough, you will live at a disadvantage, as if something is missing, you will never find the missing carrot.
At 28 years old, after selling a company, I felt that my world was falling apart, control became anxiety, and wanting to achieve my goals felt like a big pressure on my shoulder. There was a moment I felt like I was sinking and knew I could have some help. That was how, little by little, I came back to myself, to my essence, to my purpose, and to my passions. I stopped seeing work as a statement to feel recognized but as a place that challenged my creativity, where I empowered others, and where my knowledge could help other brands become successful.
This was when CREA was born, a place where we rise by lifting others. A boutique marketing agency that focuses on just 3 specific services, with the perfect recipe to make boost a brand. And well, that’s where I found my passion at work, and I can assure you that the old cliché that states “work from your purpose” makes perfect sense. Today I see a business with sales, with happy customers and that personally fills my soul.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I think that in the previous question I answer this question a bit, so let me answer it from CREA’s perspective. The path has not been smooth, starting and creating a company will never be smooth, if you want this in your life, the solution is to work for someone else, which is also fine, it is simply a different dynamic.
I will name the 3 biggest challenges that I have faced within our marketing agency. The first: is to believe. To start a business on your own you must believe in it, to give everything you have. You must believe to create or in Spanish CREER PARA CREAR. That’s where the CREA name was born. Second: learning to navigate crises, whether it’s called COVID, the slowing down of some industries, or low business budgets. What we have learned is focusing on the solution, not looking to blame others or circumstances, or staying on the problem.
The last and hardest for me was to find my first clients in a completely unknown city, which does not speak my native language, in which I did not know many people. I have had to trace my path little by little, making myself known and discovering this great city, country, and industry. But, when you do something right and with passion, a client will always lead others.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
In CREA. We are a group of professional marketers that in simple words will build your brand, create your communication channels, and help you sell online or generate accurate leads. Just imagine the true power of marketing, composed of the best professionals, under one roof.
The magic of our business is that we focus on 3 precise services and have a specialized and different team for each. In marketing, you must integrate different experts, and if you are not a big company it will be more cost-effective for you to outsource it than hire them all.
Our services:
1. Branding = where we tell your story. We design brands that people desire with ideas that make them go WOW! Our exact services: Brand Strategy and Brand Book
2. Website Design + Built = where we craft the path to success by uplifting a business in the digital world. We integrate UX/UI designers, developers, and strategists to come up with great design and functional websites which integrate your business needs. We are experts in Shopify, WordPress, and Shopify Plus.
3. Digital Performance = where you will boost your digital leads and sales. A holistic approach to advertising to maximize your business potential. Our packaged service includes social media management, website maintenance, Ads on all platforms, mailing campaigns, content creation, and influencer marketing. We are experts in Instagram, Google Ads, Facebook, Mailchimp, and HubSpot.
Our promises and what we believe in are plain and simple:
Brand-aholics: we make your brand ours; we understand it and feel it.
Trust the process: we have authentic processes, creating authentic brands.
Fearless: We believe in you; you must believe in your idea and invest in it.
Service excellence: We go the extra mile. We mean it when we say the customer is king.
Digital: We master this world.
Our statement: When you believe, you CREAte.
What matters most to you? Why?
What matters most to me at work is giving my all. This doesn’t just matter to me at work, but in my life in general, it’s a quality that I learned from my husband. When you don’t focus on the result but the process, on giving everything in each step you take, two things happen: the first is that you enjoy it, you immerse yourself in the present and this makes your work and your life more pleasant, you don’t have any more future anxiety.
The second is a consequence of the first, when we give everything in the present, the results are incredible, they are what we expected and even better, and in this way, we achieve the objectives set. Consciousness is not meditating every day, although this helps, it is giving everything in the present moment. I want to make others believe, in themselves, in their brands, and their future.
Contact Info:
- Website: www.thecreaagency.com
- Instagram: https://www.instagram.com/crea.brands/
- Facebook: https://www.facebook.com/thecreaagency
- Other: https://thecreaagency.com/blog/
