Today we’d like to introduce you to Madison Boehm. Them and their team share their story with us below:
Founded by father-daughter-duo Christian and Madison Boehm in 2018, Jaxson Maximus sought out to create the ultimate destination for men to go to look and feel their best.
They have shared the common goal of starting a unique business concept and building a major fashion brand together since Madison’s sophomore year in high school. Christian fanned the flames of Madison’s creativity and worked with her to bring her idea from concept to reality. Upon Madison’s graduation from the University of Houston’s prestigious Wolff Center for Entrepreneurship program, he moved her to Miami to begin the buildout of the brand’s flagship location in Brickell.
Jaxson Maximus is a lifestyle brand. We combine a luxury men’s custom clothier, a fine men’s salon, and a tailor shop all in one location. Men enjoy many services, such as the Signature Haircut, which includes a trip to the Zen Room. The Zen Room Experience includes a facial, forearm, and hand massage with essential oils and a hot towel treatment.
Other notable services include our close razor shaves, skin and body services, teeth whitening, or getting fitted for a new custom suit or tuxedo by one of our highly trained custom clothiers.
During your visit, enjoy a complimentary drink from our awesome scotch & whiskey bar, shoot a round of pool on our custom-built championship pool table or throw a game of darts, it’s the ultimate man cave.
We built Jaxson Maximus with the modern gentleman in mind. From the showroom to the proprietary hair products, every part of Jaxson Maximus is made for today’s man. We refuse to cut corners and promise to deliver only the best services and products.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
COVID-19 has had a dramatic impact on the business and also our staff. We first opened our doors in November of 2019. The business was founded by myself and my father, Christian and Madison Boehm. It has been a lifelong goal of ours to start a business together since I was in high school.
It was hard for us since we only opened our business doors a few months before covid started. We were forced to close our doors in early March by a mandate by the City Of Miami government. We saw our revenue go from our normal rate to almost nothing for four months. During this time, we did our best to maintain our staffing level and provide our employees with healthcare coverage during this time.
We pivoted by having one of our production facilities make logo face masks during the shutdown. To date, we have made over 200k face masks for companies such as Circle K, Southwest, Dell, and more.
We also created a casual line of clothing called Jaxson Maximus Athleisure, including performance t-shirts, polos, joggers, and more, to help diversify our product lines.
We’ve been impressed with Jaxson Maximus, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Jaxson Maximus, we are more than just a salon or clothing store. We pride ourselves in creating a unique, one-of-a-kind experience above all for each of our clients. Our business is based on hospitality. We create a space where men can go and enjoy their time out.
The inspiration behind starting our business together was to create one single location where men could get everything done. We have wanted to build a major fashion brand together since my sophomore year in high school. We see Jaxson Maximus as more of a lifestyle brand than any one single service.
We have created something special here at Jaxson Maximus. Not only have we created a culture where our clients are happy, but our staff is as well. Both Christian and I built this business from absolutely nothing. We did not have a guidebook or someone telling us what to do and what not to do.
Going into 2023/2024, we plan on opening a 2nd Jaxson Maximus location in Florida.
What’s next?
For the remainder of 2022, going into 2023, we are opening our second location here in Florida. We are in the process of scouting various locations further up north from us here in Miami. Some locations we are considering are West Palm and Fort Lauderdale. The overall concept of Jaxson Maximus will be the same, although we might expand some of our salon services, such as hair pieces and some additional spa services.
We are also expanding our Jaxson Maximus Athleisure collection by trying to expand the line into other retail locations throughout the USA.
Pricing:
- Standard Haircut $60
- Custom Suit Starting at $999
Contact Info:
- Website: https://jaxsonmaximus.com
- Instagram: https://www.instagram.com/jaxsonmaximus/
- Facebook: https://www.facebook.com/JaxsonMaximus.offical
- Youtube: https://www.youtube.com/c/JaxsonMaximus
- Yelp: https://www.yelp.com/biz/jaxson-maximus-miami
